• Developed and executed influencer marketing strategies, including partnerships with athletes, gyms, and local businesses.• Sourced and reached out to over 300 local businesses and personal trainers, resulting in 20 successful partnerships.• Collaborated cross-functionally with teams to implement co-marketing campaigns with partners.• Led sponsorship initiatives for local athletes and coordinated with agencies to execute social media campaigns.

• Built and maintained an active client base of over 20 clients, achieving a 85% increase in client retention and securing 90% of new business through targeted marketing efforts and personalized service.• Managed scheduling for 30 weekly client appointments, meetings, and sessions, ensuring 100% accuracy in the internal scheduling system.• Developed social media marketing strategies on various platforms, generating more than 40 new leads.• Created social media content to increase visibility and attract new clients.• Delivered high-quality service by conducting fitness assessments and personalized workout sessions for 30 clients weekly, enhancing member engagement and satisfaction.• Created and coached individualized training programs for both in-person and virtual clients, resulting in 100% of clients achieving their personal fitness goals within 1 year.• Attended regular Continuing Education classes via NSCA network, enhancing knowledge and achieving NSCA-CPT qualification.

• Collaborated with agencies to create high impact digital content for SNKRS GC platform (Kickcheck, The Drop Off, SNKRS Style).• Assisted multiple SNKRS product launches, including Nike Attack, Nike Kobe 8, and Nike Shox TL, resulting in a 30% increase in monthly sell-through.• Developed unique storytelling and marketing strategy for Nike Shox TL, and presented to managers.• Foster relationships with over 30 influencers and 8 local sneakers communities through online/in-person activations and events (Nike Kobe 8 Protro seeding, Nike Martine Rose Pop-up).• Ideating and brainstorming creative and promotional content.

• Developed and executed influencer marketing strategies, resulting in 18% growth in monthly sales.• Developed influencer outreach program to build an active brand ambassador network, partnered with 90% of Crypto-related Youtubers from 6 different countries, and co-created over 40 sponsored YouTube videos that attracted over 800,000 views, resulting in a 60% increase in web traffic.• Launched Tiktok account that has over 5000 followers and created multiple viral videos, with one attracting more than 60K views (sean_crypto).• Reviewed performance metrics from completed campaigns and reported to managers.

• Developed and executed multiple digital campaigns, including Puma Triple digital assets creation and launch in China market. Conducted post-campaign analysis, resulting in a 40% increase in monthly sell-through.• Coordinated several sponsorships and partnerships with various TV shows (Offer Season 2&3). Overseeing the implementation of partnership marketing initiatives, ensuring timely delivery and alignment with agreed-upon objectives. Monitoring campaign performance using relevant metrics (e.g., leads generated, website traffic, sales conversions) and providing regular reports to stakeholders.

- Conducted research on China sports industry trends and recent competitor marketing campaigns, and presented to managers.- Assisted in developing Shanghai Rolex Master Game marketing strategies and in-person activations.- Supported agency to create content for social media channels (Tiktok, wechat, Weibo to boost website traffic and views)