Sean Mcinally Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Accountable for the delivery of Self Service Analytics within the Data Centre of Excellence supporting Customer Marketing, Sales, product and commercial divisions.Product Owner of Self Serve Analytics squad managing team of 14.Successfully Piloted and rolled out new self service capability framework including adoption of enterprise wide Analytics community of practice.Rolled out Alteryx across all consumer division managing implementation, training for over 150 users.Created and implemented new Self Service data lake within existing Cloudera platform supporting analytic teams across 10 divisions.Responsible for the migration of users and data assets from legacy Teradata warehouse platform to new Cloudera clusters.

Macquarie Park, New South Wales, Australia

Accountable for the delivery of Data and Analytical capability within the Retail Sales division, managing a team of 4 developers.Responsible for creation of a Data Driven culture within the division, increasing utilisation of data and analytical assets.Delivered new geo-location functionality across division used in planned of all regional activities for marketing as well as store performance and placement. Created new corporate performance metric to track regional market performance against competitor behavior. Delivered FY20 Retail distribution modelling and territory modelling framework and tools, to enable data lead decisioning across Regional store placement and management.

Macquarie Park, New South Wales, Australia

Accountable for delivering incremental insight driven revenue growth via Insights and Analytical initiatives.Accountable to deliver legal review and ongoing management of ACCC and ACMA regulatory programs managing team of 18 staff (FTE and Contractor resources). Implemented multiple initiatives to facilitate transition of 1.4m customers from legacy 2g network to 3g network.Delivered successfully against x-sell targets delivering an additional $40 million in incremental revenue growth.Generated improvements in company performance reporting integration geo-location functionality.

Sydney, Australia

Accountable for operational reporting within Optus supporting Commercial, Finance, Product & Customer marketing as well as external bodies, managing a team of 11 staff.Responsible for the delivery of new data solutions focused on driving improved Analytical and reporting functionality.Managed CAPEX and OPEX programs.Lead multiple functional team using internal and contracted resources.Took over daily operation of Data Governance team, managing team of 6 people delivering Trusted Data Platform (informatica) to drive Governance capability across Optus Consumer Division.

Accountable for the creation of actionable insights for Product marketing division.Responsible for the invention and development of customer segmentation models, competitor opportunity analysis, acquisition strategy and churn mitigation strategies for use within AOP planning. Development of Iphone launch activities including Stock allocation, pre-sale & promotion offers.

Sydney, Australia

Accountable for the development and deployment of a Customer Lifetime Value (CLV) framework across Optus and for the delivery of actionable market & customer insights. Interpretation of business trends, customer behaviors and market dynamics into actionable insights for the Commercial, marketing and product division.

Development of Data and analytical models to support commercial analysis of PNL.Responsible for the creation and maintenance of Fixed customer reporting. Cohort and margin analysis of Consumer portfolio.

Sydney, Australia

Detection, Prevention and Analysis of Optus fraud-related issues.Subject Matter Expert on Provisioning, Billing, Customer Management and Network systems and processesad-hoc commercial and fraud analyses – interpretation of trends and drivers.Investigation into possible fraudulent activity.Determining root cause of revenue impacting and fraud.implement preventative measures resulting from the conclusion of the investigation.

Singtel Optus, OCSCreation of Dashboard Reporting for Complaint and Network Complaints Metrics.Provided Business Case Proposals and Implementation Review of BOOST initiatives. Development and ongoing support of "Voice of the Customer" survey process and data requirements.Developed EBPP (My Account) transaction data feed from Accenture to allow reporting on online portal transactions. Created EBPP (My Account) reporting for AOP.Developed Internal Cost Centre Auditing of Mobile Service changes to reduce internal fraud.Mobile usage reporting for Claw back of dealer commissions by external fraud risk management. Development of Snapshot reporting for use in front line web systems.Worked with My Account Online Adoption Team to create and develop direct marketing campaign to improve portal usage and reduce call in rates.

Singtel Optus, OCSDesigned and implemented automation for CMBS billing to improve billing rates by ~70%.Supported Fraud with Investigative analysis and case recommendations. Represented Consumer Care during Reitz system development. Initiated multi CR's to close revenue gaps in systems and processes.Worked with Audit to develop and maintain reporting solutions for: adjustments, staff usage, internal fraud (rate plan, credit trending, and system access).Identified fraudulent activity of multiple Optus dealers, worked with internal fraud to build supportive evidence.Represented Consumer Care in Quarterly Fraud Forums.

Various roles across Optus Customer Division managing people and process related to Optus Mobile customer service and support.

IT solution company offering - Networking, Database design, Web Solutions and Hardware and Software supplier.