Sean Murphy Email & Phone Number

Kansas City, Mo, Us

- Lead team in development and automation of dashboards and tools that provide market intelligence such as trends in pricing, market share, and competitive offerings.- Track and communicate trends regarding the competitive market including reported financials, new product launches, changes in leadership, plant/facility expansions, acquisitions and divestments, etc. - Enhance communication of competitive environment to leadership, product managers, sales, and procurement. - Collaborate with cross-functional teams to identify new areas/ways to implement competitive intelligence within Corbion.- Influence price negotiations, balancing company strategy and competitive environment.- Manage relationships and contracts with service providers that support business with secondary research reports and import/export software.

- Creation and management of the Global Target setting process.- Creation and management of the quotation process Globally.- Collaborate with cross-functional team to develop pricing proposals for strategic accounts.- Develop Dashboards to provide key business insights using BI and SQL - Product portfolio and product lifecycle analysis- Supporting R&D and Business Development with new product profitability evaluation and Pricing- Managing list price setting for NAM.

- Product Portfolio Management: Utilized Cognos to access data cubes to create reports for sales, sales growth/trends, and category profitability. Responsible for providing solutions to improve overall category health. - Work with sales and key accounts to understand product needs and product line recommendations to improve overall sales and profitability. - Worked with the ENG and MNF teams to reduce costs of existing products. - Rationalized the portfolio to improve SKU efficiency and improve category profitability. - Collaborated with brand to develop and implement product packaging, product videos, and online content.- Led product development within the category from the inception of the product through the product launch. - Utilized primary and secondary research to provide consumer insights to influence new product development. - Provided expertise on the category, key competitors, strategic accounts through store walks and creation of line logics to identify product gaps or product improvements that are needed to be competitive.- Provided training the sales team to develop their product expertise.

• Responsible for category analysis for Product Management team. • Utilized SAP Business Warehouse to create & manage dashboards for each product category. o Accessed data cubes within SAP to build dashboard reports within excel to track MTD and YTD results. o Created reports to show three and five year trends by category for units, dollar, and gross margin. o Provided top 10 and bottom 10 sales reports for each product category. • Led a pricing analysis of each model to determine the percent of sales that were falling within each pricing tier and price exception accounts. Analyzed data to determine the average invoice by SKU and spread between minimum and maximum price paid by SKU.• Analyzed market to estimate market size for the Hose, Hose End, Pruning and Tank Categories. o Used internal sales data to estimate customer sizes, and customer penetration. o Evaluated primary research and census data to estimate overall market size and potential. o Utilized secondary research to identify category trends for the product group. • Developed presentations for the sales for new product launches regarding consumer insights, competitive advantages, and product benefits.• Responsible for managing product portfolio for assigned categories o Including category strategy, packaging execution, combo packs, promotional SKUs, discontinuing or adding products to portfolio

• Analyzed market to estimate market size for the Hose, Hose End, Pruning and Tank Categories. o Used internal sales data to estimate customer sizes, and customer penetration. o Evaluated primary research and census data to estimate overall market size and potential. o Utilized secondary research to identify category trends for the product group. • Utilized SAP Business Warehouse to create dashboards to track sales by channel and account. o Accessed data cubes within SAP to build dashboard reports within excel to track MTD and YTD results. o Created reports to show three and five year trends by customer for units, dollar, and gross margin.• Developed presentations for the sales team highlighting market trends, competitive advantages, product benefits, and customer growth opportunities.• Coordinated internal and external events focused on company strategies, product releases, new sales programs, and trade shows.

• Worked with external agencies to develop off shelf merchandising displays and trade show displays. • Coordinated sales and presentations for key accounts. • Created competitor profiles and SWOT analysis of key competitors.

• Utilized SAP to research and validate claims based off sales, pricing history at the customer, shipping documents, and customer contracts.• Entered credits into customer accounts within SAP for approved claims.• Organized deduction information in Excel, Alchemy and SAP for reporting and record keeping.

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Business Administration And Management, General