Media Buyer
Minneapolis, Mn
Media buyer within the broadcast team. Responsible for buying local radio and television advertising space for multiple clients within markets of all size and demographic diversity.• Negotiate, purchase and monitor advertising space and airtime on behalf of clients with the goal of reaching the highest number of people in the target audience at the lowest possible cost.• Broadcast investment client leader for Dick's Sporting Goods. Coordinate all local broadcast activity including grand opening, house of sport, hot market, field & stream and special promotion campaigns. Delivered 10% over TRP goal for competitive intrusion campaign within the given budget.• Placed radio and television advertising schedules for Alaska Airlines, Conn's Home Plus, Dick's Sporting Goods, Pinnacle, Sam's Club, St. Jude & Walmart.• Observed and tracked market trends and emerging media platforms within assigned markets (Baton Rouge, Boise, Columbus OH, Dallas, El Paso, Harlingen, Huntsville, Jacksonville, Kansas City, Oklahoma City, and Reno. Purchased local TV and radio schedules in markets of all size and demographic range.• Established market goals while incorporating client strategies, preferences, restrictions and efficiency relative to historical benchmarks• Estimated accurate ratings while tracking critical market conditions