V.P. Of Business Development
CurrentSales:• Developed and managed sales policies and processes• Generated leads to build a new pipeline through research• Developed the plan and organization for pipeline management• Conducted systematic follow-up of sales activity• Managed all facets of pipeline development through outbound telemarketing and email campaigns• Developed and managed pitch and presentation scripts• Developed and managed strategic customer and partner relationships • Gathered intelligence on potential customers and competitors• Developed standardized pricing structure• Developed standardized proposals and quotes• Gave live software demonstrations via webinar and onsite presentation• Implemented and customized Salesforce according to key sales processes and workflows. Marketing• Developed and implemented both inbound and outbound marketing strategies according to the company’s maturity/size• Created and implemented marketing communications including social media, branding, public relations, advertising, trade shows, seminars, events, market research management, website design and content• Created efficient and effective marketing, advertising and promotional planning• Created product marketing which includes, sales training, presentations, sales tools, and general sales support• Provided strategic planning and research including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning• Created and maintained corporate Twitter, LinkedIn, Facebook and YouTube accounts• Developed and maintained corporate website and blog using WordpressLeadership• Worked with the executive team members to identify and develop strategic alliances and close/grow major customer accounts• Provided oversight for the development, growth and management of new business and effective relationships• Maintained personal development in the areas of business development, marketing, sales and leadership