Sean Clark-Fraser Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

Milestone Inc. is a digital software and solutions company has been a leading force in SEO, Local, Search, Digital Platforms and Solutions for more than 25 years. The Milestone platform is a robust digital solution which incorporates AI technology. It serves Fortune 500 brands and has won dozens of prestigious design and technology awards.- Manage Enterprise clients ($2-4M) for SAAS product and digital marketing service. Contributed $4M+ growth and retention in first two years. - Drive product utilization and success on CMS and SEO marketing software. - Lead SEO strategy for clients, building and executing strategic content, technical, and schema strategies to drive organic performance. Drove 125% YoY clicks to ticket purchase page for major theme park brand. - Drive product development based on client business goals, including development of AI solutions for digital marketing and SEO. - Portfolio of brands includes hospitality, entertainment and theme parks, franchise businesses, finance/banking, B2B, and D2C retail.

San Diego, California, United States

Los Angeles, California, United States

+ Manage B2B sales relationships with 150+ global customers.+ Project manage professional service programs from end-to-end, through proposal, contracting, implementation, and the reporting of performance metrics to customer.+ Design decks and data visualizations to communicate program success and make strategic recommendations that promote continued sales and drive increased performance. + Up-sell services to existing clients as a consultative partner, resulting in up to 37% increased revenue per client.

Greater Los Angeles Area

Business Development+ Acted as primary sales driver for Trending Family. Produced 100% of proposals won, and personally sold over 50% of agency’s annual revenue.+ Built relationships through long-game sales strategies, including engaging Mattel Inc., which I secured as Trending Family’s top revenue generator.+ Served as business expert and advisor to clients, making program recommendations backed by data, experience, and thought leadership. + Lead generation through strategic email campaigns and prospect CRM management. Client Success and Project Management+ Managed delivery of all sold projects for 100+ brand and agency clients including Fortune 500 companies.+ Active campaign management included contract creation, timelines, strategic media plan, and creation of custom content for all programs to ensure our services met clients’ unique needs. Content Development and Creative Direction+ Managed relationships with all influencers, ensuring they delivered effective content that met client needs. + Bridged communication between all program stakeholders - client, influencers, and Trending Family CEO - to develop assets and programs that satisfied all parties. Expansion and Client Retention+ Analyzed content data to evaluate success at end of all campaigns, presenting performance to clients and justifying continued spend.+ Developed new scopes based on learnings from previous campaign to optimize continued programs. Agency Financial Management + Developed scope and rate for all campaigns achieving appealing client-facing pricing while maintaining profitability standards for the agency. + Created payment checkpoints throughout campaigns, and managed timely revenue collection.Notable clients included Mattel / Fisher-Price, Hasbro, Ragu, Smithfield, Tabasco, SmartyPants Vitamins, HelloFresh, MasterCard, Kohl's and LEGOLAND.

San Francisco, Ca

+ Emmer & Co. aimed to transform the food system by reforming the chicken industry with small-scale, environmentally sustainable farms producing heritage breed chicken.+ Develop recipe content for customer success with heritage chicken. Produced recipe book: https://bit.ly/2wYuMnm+ Managed Public Relations agencies.+ Created brand copy, print collateral, and graphic design.+ Developed brand content and optimized for SEO, including social and blog posts, video, and photography.+ Originated all social platforms and developed strategy that included influencer relations in specific national markets.+ Developed and executed full email marketing strategy and designed templates, including weekly content and ecommerce communications. + Worked to secure press coverage in The New York Times, Civil Eats, and Food & Wine. Coverage also received in smaller publications and blogs.+ Sought out like-minded brands and nonprofits for joint marketing opportunities.+ Managed community communications and customer service resolutions.

Seattle, Wa

Linster Creative is a boutique creative marketing agency located in Seattle, WA specializing in hospitality brand launches and lifestyle company branding.+ Represented luxury lifestyle clients including multiple James Beard nominated restaurants and chefs. Primary clients included Skillet, Westward, Huxley Wallace Collective, Lady Yum, and RockCreek. Wrote new business proposals and managed client relationships.+ Concepted, designed, and built 19 SEO-optimized client websites and launched corresponding social accounts.+ Secured speaking engagements to position clients as thought leaders. Planned large scale events to increase community visibility. Identified relevant industry functions and planned client appearances.

Seattle, Wa

+ Produced graphics in Adobe Creative Suite including collateral, pitch decks, event signage, and social images.+ Hired photo and video vendors and managed shoots. Wrote video scripts. Also acted as in-house photographer.+ Created metrics reports for each client based on press impressions, social media insights, and site analytics.

Seattle, Wa

+ Planned and hosted "Tweet-Up" social media events.+ Concepted and developed posts for the museum’s public-facing blog; produced all copy and photos. + Created press kits, assisted with production of press preview events. + Assisted with media pitches for the “Gauguin and Polynesia” exhibition to carefully-selected outlets, resulting in international coverage.

Greater Seattle Area

+ Wrote social media guidebook and training program for WSDOT communications employees.

+ Streamlined fact gathering process to make script writing and eyewitness contacting more efficient.+ Logged and edited video footage to expedite program compilation process.+ Provided production support during live studio tapings of "KCTS 9 Cooks," “Conversations at KCTS 9,” and fundraising programming.+ Wrote copy for radio advertisements and newsletters.+ Managed social media strategy for “Reel NW” independent film series.+ Managed social media presence; Increased Facebook engagement by 51%, Twitter by 115% during tenure.