Sean Chapman Email & Phone Number

Fort Lauderdale, Florida, United States

Global Marketing Lead for Simrad at Navico Group

Fort Lauderdale, Florida, United States

Boca Raton, Florida, United States

Brand Marketing and Product Development | Oster Brand- Directly responsible for managing $25M food preparation and mixing business categories-Successfully developed and launched several new products for key retailers which attributed to delivering invoice sales 50% above planned goal in 2020-Accountable for creating compelling, insight-based product concepts and innovation by applying consumer insights, marketplace data and ideation development-Support annual brand planning, product portfolio roadmap and integrated marketing plans (social, PR, digital and influencers) along with managing agency partner relationships -Responsible for program development from idea to delivery, across multiple product platforms and initiatives while creating packaging, in-store and online assets

Boca Raton, Florida

Brand Activation and Shopper Marketing - Executed shopper marketing programs that help brands and retailers drive traffic, loyalty, conversion and basket size- Accountable for activation tactics resulting in an average 30% lift in retailer POS- Responsible for managing P&L budgets up to 6 million dollars across brands/categories- Developed strategy & go-to-market plans and present to key decision makers at Walmart, Target, Bed Bath Beyond, Kroger, etc.- Created annual category/brand activation plans and channel specific promotions to support key product launches and retail partners - Developed brand communication strategies for shopper marketing tactics such as FSIs, influencers, IRCs/coupons, store demos, in-store displays/merchandising, mobile shopper apps, website content, digital media and more- Led strategic partnership programs with Heinz, Butterball, Feeding America

Boca Raton, Fl

Consumer Marketing Manager for Crock-Pot® and Mr. Coffee® Brands, 2016-2017- Managed national marketing campaigns and DTC website refresh while contributing to 35% increased site-traffic.- Measured and analyzed ROI of consumer promotions and shopper marketing programs while optimizing along the way. - Involved in the re-branding of national brands, collecting and analyzing consumer research, and developing streamlined assets

Fort Lauderdale

ADT Security - B2B new dealer recruitment activation - Represented 200 individual ADT dealers and assisted with the creation of their marketing materials and media placement needs- Led creation of a centralized database providing customized marketing materials including pack-ins, print, TV, video assets and more

Fort Lauderdale, Fl

The Florida Panthers Hockey, White Castle and BurgerFi- Collaboration with digital team in managing SEO/SEM, social media, e-blasts, mobile, Google Ad Words and microsite projects- Oversaw marketing program budget of $500,000 per year while tracking and monitoring daily ROI and comp sales- Contributed in maintaining an average of +15% monthly comp sales throughout the 2012 hockey season - resulting in the most successful campaign in the brand's history at the time

Fort Lauderdale, Fl

Party City - Oversaw aspects of OOH, POP, print, in-store signage, partnerships, and digital projects - Assist with the digital advertising strategy, ad message and creative/content development (social media, emails, and microsites) - Analyzed the competitive market and developed strategic/tactical business building opportunities based off gathered insight - Worked closely with PR and planning/research departments in order to leverage new partnership potential, while managing and maintaining existing NFL & NBA partnerships

Created internal agency creative briefs, change orders and weekly status reports. Developed presentations, timelines, and briefs for clients. Conducted competitive and GAP analysis research for brands. Directed projectflow, from start to finish, while working closely with both Traffic and Creative teams. Clients included: Baskin-Robbins and Marriott Hotel

Negotiate and monitor media space on behalf of clients.Indentify new market opportunities while developingprice and service calculations. General research using Nielsen, Arbitron and Simmons specialist resources. Clients included: Checkers and Tampa Bay Rays.

Conducted competitive analysis and extensive brand research. Established and maintained strong relation-ships with clients. Prepared presentations for client briefings. Developed brand identity for clients & strategic plans. Clients included: USAmeri Bank, Lifestyles Family Fitness, Provest, and HCBF.

Tampa, Fl

Responsible for managing store employees while adhering to job operations.

Tampa, Fl

Organized work-flow and set/directed priorities of staff employees. Accountable for tracking weekly and monthly business revenue.