Led a 20-person direct marketing team responsible for increasing sales for a $600+ million product line for US Core Legal. Directed the integrated marketing strategy for and execution of an annual marketing plan with a $14 million budget, generating 10-12 million marketing touch points each year. Spearheaded partnership with sales channels on annual strategy in regards to new product development, lead delivery, and data hygiene. Oversaw external strategic relationships; (e.g., Amazon, Barnes & Noble) to drive additional annual sales. Point person for marketing representation on 4 organizational acquisitions and was a key member of the due diligence process.* Initiated marketing strategy resulting in 106% attainment* Directed eCommerce up-sell merchandising strategy* Led team to develop first app based catalog (500 downloads)* Managed annual budget to within 1% of plan (2009-2011)* Established go-to-market plan for new proprietary e-reader* Launched integrated channel strategy to drive ROI* Responsible for product pricing and promotions

Managed an 11-member marketing team responsible for driving new sales in the law firm marketing space. Launched extremely effective direct marketing program driving an 800% increase in sales and an overall 4.2% response rate. Overhauled campaign management approach to strategically deliver leads in a consolidated, more effective manner.* Responsible for strategy of law firm direct marketing plan* Achieved over 100% of new sales plan 2007, '08, '09* Managed multi-million dollar budget within 1% of plan* Refined marketing approach led to 10% cost savings

Led a nine-person marketing team to drive all sales channel lead activity and managed the migration from internal system lead generation to full enterprise integrated CRM solution.* Partnered with external vendor to refine selling tools* Key member of CRM integration team* Liaison with sales team on managing adoption of system

Pioneered new product pilot programs across field sales within US Core Legal as Thomson Reuters began to integrate multiple product offerings from their diverse network of businesses.* Strong cross-functional leader* Developed deep knowledge of operations processes* Acted as liaison between Strategic Marketing and Sales