Sean Cotton Email & Phone Number

Columbia, Mo, Us

Columbia, Missouri, Us

As CEO at Coegi I continue to lead the development and innovation and of our industry leading services, providing our clients and partners with enterprise marketing solutions delivered with the nimble and agile approach Coegi’s entrepreneurial and independent roots.

Columbia, Missouri, Us

Coegi (Latin for 'to bring together') brings together best-in-class ad technologies and programmatic platforms to provide a consolidated tech stack for agencies and in-house marketing teams. By doing so we provide efficiency and cost savings to advertisers by centralizing campaign set-up, optimization and reporting with a single partner versus working with multiple programmatic and social vendors.

Columbia, Missouri, Us

Columbia, Mo, Us

Teaching the next generation of marketers through Interactive & Programmatic Techniques instruction at Mizzou

Columbia, Mo, Us

As VP of Digital & Social I was responsible for ensuring that digital and social media tactics were continuously integrated effectively into the overall communications strategy of True Media clients.In this role I oversaw the digital media operations across all True Media offices in North America, developed and maintained strong partnerships with digital media and ad technology providers in order keep pace with the ever-evolving opportunities in the digital marketing field and worked with True Media's clientele and partner agencies to execute innovative and effective digital and social campaigns.

Columbia, Mo, Us

As Interactive Director my core responsibility was to continually advance the the digital and social marketing capabilities of True Media. This involved training and developing a team of digital marketing professionals and working across disciplines within the agency to promote an integrated approach to the media strategies and tactics implemented for our clients.Some key functions of my role included:• Direct management of the True Media Interactive staff across all offices, including development of marketing strategy and tactics, campaign optimization techniques, campaign analysis and reporting and career development• Establishing productive partnerships with key media vendors and technology providers that enable the agency to provide superior digital marketing services such as DSPs/DMPs, analytics providers, search platforms, data companies,ad networks, etc.• Developing strong relationships and trust with current and potential clients as well as partner advertising agencies through ongoing education and demonstration of digital marketing capabilities• Hands-on involvement in the execution of complex digital media campaigns

Columbia, Mo, Us

In this position I held primary responsibility for the development and execution of digital media tactics for all advertising campaigns, with a specialization in PPC campaigns. In this role I planned and negotiated online media buys as well as traditional media, including national print, local TV/Radio and outdoor. Exceptional growth in the volume and scope of digital advertising campaigns led the addition of department staff and supervisory responsibilities.This position required the use of various media and research tools, including MRI, SQAD, SmartPlus, comScore, Nielsen, Scarborough, Media Audit, 3rd party ad servers, Google Analytics, et. al

St. Louis, Mo, Us