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I lead Coegi, a premier media and marketing firm that ‘brings together’ strategy, activation and measurement through a consolidated tech stack that enables advertisers to leverage the power and potential of digital. With over 17 years of experience in the media industry, I have built and led a team of experts who provide best-in-class ad technologies and platforms to agencies and brand marketing teams, delivering efficiency, cost savings, and smart media strategy.As a Goldman Sachs 10KSB Alumni, a 2017 Industry Luminary, and a certified programmatic trader and executive, I am committed to driving growth, innovation, and excellence in the digital media industry. I also serve as the Chief Digital Officer at True Independent Holdings, where I oversee the digital transformation and integration of the holding company's portfolio of agencies and consultancies. In addition, I partner with leading specialty agencies and consultancies to complement their expertise and offer best-in-class media services to their clients. My mission is to help advertisers navigate the complex and fragmented digital media landscape with ease and efficiency.Subscribe to my newsletter to read my POVs on the latest trends and challenges in marketing. https://www.linkedin.com/newsletters/marketing-minutes-with-sean-6897187617847549952
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President And Co-FounderCoegiColumbia, Mo, Us
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CeoCoegi Apr 2024 - PresentColumbia, Missouri, UsAs CEO at Coegi I continue to lead the development and innovation and of our industry leading services, providing our clients and partners with enterprise marketing solutions delivered with the nimble and agile approach Coegi’s entrepreneurial and independent roots.
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President & Co-FounderCoegi Jan 2014 - Apr 2024Columbia, Missouri, UsCoegi (Latin for 'to bring together') brings together best-in-class ad technologies and programmatic platforms to provide a consolidated tech stack for agencies and in-house marketing teams. By doing so we provide efficiency and cost savings to advertisers by centralizing campaign set-up, optimization and reporting with a single partner versus working with multiple programmatic and social vendors.
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Chief Digital Officer (Cdo)True Independent Holdings Oct 2020 - Apr 2024Columbia, Missouri, Us -
Adjunct InstructorUniversity Of Missouri-Columbia Jan 2018 - Aug 2020Columbia, Mo, UsTeaching the next generation of marketers through Interactive & Programmatic Techniques instruction at Mizzou -
Vice President Of Digital & Social MediaTrue Media Feb 2013 - Dec 2014Columbia, Mo, UsAs VP of Digital & Social I was responsible for ensuring that digital and social media tactics were continuously integrated effectively into the overall communications strategy of True Media clients.In this role I oversaw the digital media operations across all True Media offices in North America, developed and maintained strong partnerships with digital media and ad technology providers in order keep pace with the ever-evolving opportunities in the digital marketing field and worked with True Media's clientele and partner agencies to execute innovative and effective digital and social campaigns. -
Interactive DirectorTrue Media Apr 2008 - Jan 2013Columbia, Mo, UsAs Interactive Director my core responsibility was to continually advance the the digital and social marketing capabilities of True Media. This involved training and developing a team of digital marketing professionals and working across disciplines within the agency to promote an integrated approach to the media strategies and tactics implemented for our clients.Some key functions of my role included:• Direct management of the True Media Interactive staff across all offices, including development of marketing strategy and tactics, campaign optimization techniques, campaign analysis and reporting and career development• Establishing productive partnerships with key media vendors and technology providers that enable the agency to provide superior digital marketing services such as DSPs/DMPs, analytics providers, search platforms, data companies,ad networks, etc.• Developing strong relationships and trust with current and potential clients as well as partner advertising agencies through ongoing education and demonstration of digital marketing capabilities• Hands-on involvement in the execution of complex digital media campaigns
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Media SpecialistTrue Media Nov 2006 - Apr 2008Columbia, Mo, UsIn this position I held primary responsibility for the development and execution of digital media tactics for all advertising campaigns, with a specialization in PPC campaigns. In this role I planned and negotiated online media buys as well as traditional media, including national print, local TV/Radio and outdoor. Exceptional growth in the volume and scope of digital advertising campaigns led the addition of department staff and supervisory responsibilities.This position required the use of various media and research tools, including MRI, SQAD, SmartPlus, comScore, Nielsen, Scarborough, Media Audit, 3rd party ad servers, Google Analytics, et. al
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ContractorAnheuser-Busch May 2004 - Apr 2008St. Louis, Mo, Us
Sean Cotton Skills
Sean Cotton Education Details
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Adweek Fastest Growing Agency
Frequently Asked Questions about Sean Cotton
What company does Sean Cotton work for?
Sean Cotton works for Coegi
What is Sean Cotton's role at the current company?
Sean Cotton's current role is President and Co-Founder.
What is Sean Cotton's email address?
Sean Cotton's email address is rs****@****ail.com
What is Sean Cotton's direct phone number?
Sean Cotton's direct phone number is +157377*****
What schools did Sean Cotton attend?
Sean Cotton attended Adweek Fastest Growing Agency.
What are some of Sean Cotton's interests?
Sean Cotton has interest in Social Services, Basketball, Louis Rams, Missouri Tigers, Golf, Louis Cardinals.
What skills is Sean Cotton known for?
Sean Cotton has skills like Digital Marketing, Online Advertising, Interactive Marketing, Digital Media, Sem, Social Media Marketing, Integrated Marketing, Online Marketing, Media Buying, Ppc, Digital Strategy, Advertising.
Who are Sean Cotton's colleagues?
Sean Cotton's colleagues are Haley Keller, Bill Dehlendorf, Lauren Wilder, Maleigha Billings, Maggie Gotszling, Richard Hase, Keri Slate.
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