Bringing a 'Data-First' Mantra to All Facets of Media + Strategy Planning

• Assisting in the advancement of the Canadian Digital Media Industry

• Launch the Autotrader Canada Audience Data Division Internally (RTB, DSP, DMP) from ideation & business case development, through technical architecture & deployment, staffing, and B2B Marketing.• Launch the Autotrader Canada Enterprise Dealer Ad Platform Division Internally (Strategy Consultancy, RTB, Google Analytics, Creative Development, Call Tracking, Social, SEM, DMP) from ideation & business case development, through technical architecture & deployment, staffing, and B2B Marketing.• Sustain the growth of the existing National Sales Division internally from a product introduction and enhancement perspective (Display, Mobile, Video, RTB, Analytics)

• Organizational oversight of the In-House SMG Canada Private Exchange (RTB) Programmatic Division• Strategic + Digital supervision over accounts such as: Kraft, Capital One, Dyson, Allstate, YPG, Burger King, AstraZeneca, BlackBerry, & Go RV'ing• Line Manager for 10+ Direct Reports• Key contributor to SMG Canada New-Business pitches from a Digital perspective• Trouble shoot client-facing digital media issues as they arise

• Assist with assorted tasks as assigned to support overall team workflow• Troubleshoot media supplier issues as they arise• Ensure accuracy of year-end client reporting

• Identify future-facing digital trends and establish the official OMD ‘360-view’ & impact on communications planning across OMD’s entire client roster• Organize and deliver client, creative agency, and internal management knowledge sessions and presentations digital topics of interest• Trouble shoot client-facing digital media issues as they arise• Proactively build-up the public-facing ‘OMD Digital’ credentials in market via editorials, advisory boards, and networking events

• Develop overall Client Communication and Direct Marketing strategies based on business unit objectives, and identify potential Digital media outlets to deliver on those needs• Ideate and deliver client presentations with sales-focused end-goals• Supervise and oversee the Digital output for accounts such as Mercedes-Benz, Visa, FedEx, Mitsubishi, Lowe's, & State Farm• Proactively consider the Digital landscape, remain current on competitive activities (current and potential), and attempt to position OMD as being ‘ahead of the curve’ to clients through demonstrated long-term planning efficacy• Train and Manage direct reports and cross-functional teams, assign tasks as needed and ensuring accurate and timely delivery of those requests• Proactively engage select media vendors to develop digital program offerings which align to forecasted client needs before official briefs are produced and ensure that intended campaign value is achieved• Develop Creative and Technical briefs on behalf of clients, to be produced by partner agencies• Troubleshoot Creative and Technical issues as they arise• Conceive, structure, develop, sell-through, and implement Paid Search (SEM) campaigns

• Consult on Website & Creative Development Projects in terms of architecture, reporting, functionality and user experience• Prepare optimal online Media, Search and CRM strategies based on end client goals• Manage external production resources to meet client goals exceeding my personal knowledge set• Sell the merit of my Online experience to current and prospective clients for future Business Development efforts

• Own the production and Quality Assurance process for web-based projects as assigned – including, but not limited to: S.E.M., Online Media, Email, and Website-development initiatives• Direct and manage Senior-level personnel on specific project timelines, requirements, and objectives• Supervise and oversee the Digital output for accounts such as Hewlett-Packard & Toyota (Certified Pre-Owned Program)• Manage and set client expectations towards anticipated outcome of a project• Provide detailed reporting, analysis, and recommendations for recurring projects• Working with the Partners of Sandbox Communications, develop short and long-term program strategies• Employ Project-Management documentation standards• Control team work-flow, re-assigning resource tasks as required ensuring project deadlines are met• Ensure personal knowledge set of online marketplace is current at all times• Negotiate, engage, and manage channel partners/vendors in Media buying and contract negotiation• Source new business opportunities as they arise• Utilize Direct Marketing to effectively leverage CRM database of 2,000,000+ active Canadian Subscribers in a retail environment

• Utilize Direct Marketing skills to make recommendations and optimize effective; banner, console, ad-text creative, keyword research and relevancy to achieve excellent click-through, conversion rates and key performance indicators • Monitor daily activity, and report weekly on ROI/performance for all channels across all products actively advertised • During normal course of duties make note of competitor Internet marketing strategies • Support the Traffic Director, CEO and company executives with general management projects as requested • Manage and report on exit deals set-up by Traffic or Program Director • Manage and report on traffic trades through E.A.R.S. on deals set-up by Traffic or Program Director • Upon Traffic or Program Director’s request attend industry conferences, for networking and lead generation

• Set client expectations and outline deliverables for a campaign flight• Perform Media Buying role for work that is outsourced to 3rd parties• Manage accounts to ensure delivery and total customer satisfaction• Plan, Propose, Implement and Deliver Search-Engine-Marketing (S.E.M.) Campaigns • Design & Implement CPA / ROI based campaigns for Online Media & Search• Build & Manage external client network relationships for “agency buying” & brokerage purposes• Support 24/7 Canada’s Business Unit development initiatives where possible• Attend industry conferences, representing 24/7 for networking and lead-generation• Plan, Problem Solve, Budget, and Execute Campaigns as per contract specifications• Utilize Direct Marketing skills to Prospect, Close, Write Proposals and Contracts between 24/7 Canada and Advertisers

• Writing of contracts between customers and the company• Utilize Direct Marketing of services to body-shops, dealerships, and other businesses• Calling body shops, dealerships, & insurance adjustors for updates• Balancing the cash box• Giving quotes and taking of reservations by phone• Picking up customers as required• Updating branch vehicle logs for maintenance and availability schedules• Car Detailing• Providing customer service• Marketing work environment to potential new employees at campus recruiting events

• Creation of presentations using MS Excel & MS Powerpoint• Process Documentation, Mapping & Reporting using MS Word & MS Visio 2002• Time management using MS Project & Lotus Notes Calendar tool• Internet research & communication using MS Explorer 5.5 & Lotus Notes• Attend meetings with senior personnel, documenting & offering suggestions• Provide marketing insight when applicable• Review, edit & improve documents, offer suggestions & provide feedback• Meeting deadlines