Sean Williamson Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Leads high-impact marketing programs to support Consumer & Business Services (CBS) field sales in surpassing pipeline and ACV targets. Serves as a trusted advisor to both Professional Services and Commercial Sales SVPs, ensuring alignment with their specified sales priorities. Acts as a project manager, collaborating with sales, solutions, and product marketing to curate engaging session content for key Salesforce events, including Dreamforce, Connections, and World Tours.

Stamford, Connecticut, Us

Managed and executed global marketing programs highlighting the exclusive partnerships between Mark Levinson Premium Audio in Lexus and JBL Premium Audio in Toyota. Team player who developed cross-discipline initiatives for go-to-market new vehicle launches, ensuring consistent brand standards throughout all channels. Owned digital brand strategies and projects, using insights and data to create and optimize relevant content. Owner of account budget, working with finance on tracking and reporting while ensuring on-time, quality execution.• Developed messaging and created all customer marketing materials for international new product launches• Created Premium Audio training curriculum and assets for Toyota and Lexus Sales Training initiatives and product launches• Developed messaging and creative assets for industry trade shows and North American Toyota and Lexus internal dealer meetings• Managed agency partners in developing and executing large-scale consumer and industry-focused interactive and immersive experiential events• Developed messaging and interacts with national and international media at Toyota and Lexus National and International Press Previews for new model launches, ensuring that the Premium Audio brands receive attention in national and international press coverage• Ideated, managed and executed multiple regional and national incentive programs for Toyota and Lexus dealership associates and retail customers • Collaborated with the JBL and Mark Levinson consumer product groups to synchronize messaging, leveraging the brand equity of the consumer products• Analyzed market sales, segment and industry data to determine vehicles and areas of focus, in addition to the appropriate vehicle-specific messaging

Stamford, Connecticut, Us

Produced experiential events designed to elevate Harman's automotive premium audio brand partnerships. Managed agency vendors to develop creative content that reflected the characteristics of the individual brands. Tasked with managing program budget and all end-to-end event logistics, inclusive of coordinating scheduling of national events, hiring and training staffing partners, and arranging staff travel, lodging, and transportation.• Developed five "events-in-a-box" for use in smaller events staffed by team of contracted field marketing managers.• Responsible for collecting leads at events and ensuring distribution to the correct brand teams within Harman and their OEM partners.• Designed and delivered presentations to multiple stakeholders within the organization, documenting results, successes, and key learnings.

Herndon, Va, Us

Develops, maintains and executes full-scale annual integrated marketing campaigns for four regional Honda and Acura Dealer Advertising Associations (DAAs). Primary director for managing digital, traditional, social and targeted media verticals, ensuring that the appropriate structures, systems, competencies, and KPIs are developed and achieved in order to meet and exceed the goals of the marketing plan and the client. Responsible for organizing, directing and presenting quarterly and annual group presentations whereby the strategic programs are reviewed for client approval and implementation.

Herndon, Va, Us

Plano, Tx, Us

Assisted and influenced Toyota retailers in developing integrated marketing initiatives designed to ensure implementation of Toyota’s regional and national marketing plans. Managed team of three while overseeing marketing and sales initiatives for 45 Toyota franchises throughout the Maryland, Pennsylvania, and Central Virginia markets.

Plano, Tx, Us

Responsible for all Toyota sponsored district service and parts marketing and customer service initiatives for Toyota franchises throughout three districts in the Central Atlantic Toyota Region. Enrolled dealers in various targeted direct mail and integrated marketing campaigns designed to increase customer retention. Responsible for overseeing customer service dispute resolution cases while working with Toyota Customer Relations and acting as the final decision maker in potential goodwill cases. Responsible for process improvement initiatives at target franchises with a goal of improving the dealership consumer experience.

Plano, Tx, Us

Gathered and coordinated extensive quantitative market information for the near-luxury and luxury automotive segments. Organized and presented information to Lexus executive management and assisted in creating strategies to plan marketing, pricing and ordering methodologies for current and future product.

Mba, Marketing/Business Strategy

Bachelor Of Arts - Ba, Organizational Studies