Director, Integrated Marketing
Greater New York City Area
- Digital Business Development Director, Finance, 2012- Integrated Business Development Director, Finance, 2009- WSJ Business Development Director, Finance & Automotive, June 2007- Marketing Director Dow Jones International, April 2005- Developed content programs for financial multimedia clients, working with all stakeholders to help achieve $192 million in annual sales- Produced international conferences, industry events, trade shows and product launch marketing… Show more - Digital Business Development Director, Finance, 2012- Integrated Business Development Director, Finance, 2009- WSJ Business Development Director, Finance & Automotive, June 2007- Marketing Director Dow Jones International, April 2005- Developed content programs for financial multimedia clients, working with all stakeholders to help achieve $192 million in annual sales- Produced international conferences, industry events, trade shows and product launch marketing campaigns- Partnered with Sales Professionals and Product teams to create and execute custom programs- Ideated integrated marketing campaigns (online/offline advertising, custom content, events)- Created launch packages for WSJ Social, WSJ Live video apps, MarketWatch Games and the WSJ Facebook app, leading to $630,000 in incremental revenue- Experienced in partnering with a large, geographically dispersed Sales team Show less