Sean Mcauliffe Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

Commercial rights and marketing agency, providing strategic consultancy, global partnership sales & negotiations for some of the leading global rights holders in sport including Alfa Romeo F1 Team, Haas F1 Team, Nissan Formula E Team, SPFL.

London, United Kingdom

Founded by The Football Association’s two former senior commercial executives, Sport Collective specialised in providing strategic consultancy, commercial sales, digital services and CPD training to major sports rights holders and brands.Quickly establishing significant market profile and blue-chip client base, Sport Collective was trusted by many high-profile rights holders across football, F1 and Olympic sport to advise across all elements of commercial and media strategy including ESPN, SKY, The FA, EFL, UEFA, FIFA, WWE, The PFA, St Andrews Links through to UK Sport, Sport England and UK Athletics.Vast experience of sourcing, negotiating and managing high profile commercial agreements, and possess deep knowledge and expertise of working with blue-chip global brands and aligning commercial objectives to that of multi-stakeholder rights holders and governing bodies.

London, United Kingdom

Delivery of commercial and business transformation consultancy to C-suite/Senior Leadership Teams of national Football Associations as part of UEFA's GROW initiative. Worked with 20+ Football Associations across Europe reviewing all aspects of marketing, commercial, events, media & broadcast strategy, to support organisational growth and delivery of strategic vision.

London, United Kingdom

Member of Senior Commercial Management Team, responsible for global strategy and commercial development of The FA Group's sponsorship, business development, digital, matchday and licensing & merchandiing activities across The FA's brand assets - The England Team, The FA Cup, Wembley Stadium, St George's Park, Grassroots/CSR sponsorship programme. Delivered significant group income negotiating & managing a number of high profile partnership agreements including ground-brealing global partnership with Nike. Secured major sponsorships with blue-chip brands such as Mars, BT, EE, Carlsberg, Electronic Arts, Konami, Toshiba, Lucozade and Virgin Atlantic. Oversaw and executed the commercial programme for St George's Park, The FA's National Football Centre and centre of excellence.Directed all global e-commerce, brand extension, licensing & merchandising activities with over 50 global licensees.

London, United Kingdom

Managed global sales team and led the UK & international sports commercial strategy on behalf of CPLG overseeing the negotiation and execution of St Andrews Links global sponsorship, intellectual property and licensing rights; The FA's global licensing & merchandising rights; and CPLG's client portfolio, RFU, ECB, leading EPL clubs. Brokered St Andrews Links ground-breaking global partnership with Allianz and partnerships with Callaway and Electronic Arts. Brokered over 60 commercial agreements on behalf of The FA.

London, United Kingdom

Directed strategy and brokered a large number of commercial partnership and licensing agreements on behalf of major clients; The FA, Jordan Grand Prix F1 Team, RFU, Chelsea FC, Tennis Masters Series.

London, United Kingdom

Managed and executed the RFU's licensing rights programme and oversaw commercial strategy for the ECB; brokering a number of major sponsorship and licensing agreements. In addition negotiated various licensing agreements on behalf of FIFA and UEFA working on the 2002 FIFA World Cup and UEFA EURO 2000 commercial programmes.

London, United Kingdom

Was responsible for the b2b/b2c European marketing/licensing strategy for BMG subsidiary's primary client, Ferrari F1 Team. Managed the ECB merchandising programme including overseeing the live event merchandise vending operation during the Test Match Series.