Data Analyst
CurrentPrimary campaign manager for a $10M pharmaceutical account, responsible for over 20 journeys and 40 touchesDesign and implement email campaign journeys in Salesforce Marketing Cloud, using both real time data capture and real time triggers to send emailsIdentified issues with sender reputation and implemented strategies to improve inbox placement by over 75%Monitor sender reputation to ensure our emails meet standards that align with ESPs to increase inbox placementProduced SQL code using Automation Studio (SFMC) to build audiences that will be inserted into Salesforce JourneysResponsible for successful integration of multiple data sources including customer data, Meta, TikTok, and lead generation activitiesDiagnosed an error that was causing data to not flow properly regarding Lead Generation and administered a solution to create a separate journey flow to accommodate that dataCreated and implemented a seed list process to blast along with the launch of each of our email touchesConducted Deploy Reviews with internal Project Management and Client Service prior to each email launch to ensure quality control