-Responsible for monitoring, analyzing, and improving the company's strategic marketing efforts across all three business divisions (Beyond BookSmart, BrainTracks, and WorkSmart Coaching)-

-Monitored key marketing channel performance data in Hubspot and provided leadership with ongoing reporting and strategy recommendations-Led the launch and development of the company’s podcast which is now among the top 5% of all podcasts based on average listeners per episode-Helped secure & coordinate a feature for Beyond BookSmart on Good Morning America--Initiated and implemented a new lead generation system on the company website that has increased year-over-year leads by 106%-Managed marketing vendor relationships, including SEO, digital advertising, and earned media teams, and utilized performance data to improve ROI-Assisted in the launch of a school training division by creating B2B content and marketing campaigns to introduce our services to administrators

-Co-led the development and execution of a new inbound marketing plan that leveraged video content, digital advertising, SEO optimization, and remarketing to increase marketing source clients by 72% over 2 years-Managed all corporate social media accounts and created platform-optimized content that increased social media leads and closes by 500% and 182% respectively over 2 years-Collaborated with sales team to create new marketing automation systems that improved lead-to-close ratio by 48% in one year-Utilized content management systems to build website pages, landing pages, and promotional emails for a variety of marketing campaigns-Co-led the launch, development, and promotion of the company’s free webinar program and increased average registrations per webinar by 227.6% over 2 years

-Developed and sent email pitches and press releases-Used MuckRack to build out many custom media lists for clients-Secured dozens of earned media opportunities for clients

As a marketing intern at Beyond BookSmart, my role consists of:-Developing promotional content for current and prospective clients-Guest authoring on company blog of nearly 10,000 subscribers-Planning, shooting and editing video content-Managing social media presence

-Coordinates and executes promo shoots for Channel 7 News team-Operates major social media accounts for the local CW affiliate (Cw56)-Writes copy for news topicals and other promo materials-Analyzes and applies social media metrics to promotion decisions

As member of the American Advertising Federation, I've gotten a lot of hands on extracurricular experience working on campus event promotions, marketing strategies and talking to professionals in the industry.

Led a team of five undergraduate students in promoting a student-led television show called "Handle With Care". Worked on developing marketing strategies to execute on social media and developing original promotional content to reach prospective audiences.

Worked in food preparation and customer service

Sold advertising placements in the school paper to local businesses

As a junior member of the American Marketing Association chapter at Ithaca College, I worked on the Advertising and Graphic design section where I developed promotional materials and honed in my graphic design skills with various projects.