Sean Sullivan Email & Phone Number

Whitestown, In, Us

Seattle, Wa, Us

Led GTM and ABX strategy and implementations company wide.> Rearchitected Salesforce back end to fit vertical SaaS model and add more verticals for revenue stacking> Integrated GTM Engine with data effective data stack for account and contact hygiene> Trained GTM Ops cross departmentally including weekly RevOps newsletters updates tied to revenue> Created playbook focused on entire ops enablement between marketing, sales, and customer experience> Created product training videos for GTM on ABX and sales territories*Improved/Implemented Demandbase, Salesforce, HubSpot, Definitive Health, RB2B, Clay, GA4, Programmatic Media Platforms, etc

Indianapolis, In, Us

Co-host podcast to talk about actionable advice around go to market> Became the Top 1% downloaded podcast in the world in 3 years> Generate 200 to 300 human downloads per episode> Consumption Rate +80%

New York, Ny, Us

Pavilion is a private membership for high-growth professionals, providing the support you need to get you where you want to go.Advanced Rev Ops Graduate (Spring 2022). Learned key skills, strategies, and operations to build, scale, and streamline revenue operations in multiple company stages (startup to Series D) from some of the best rev ops pros.CRO School Graduate (February 2022). Learned the key skills, strategies, and operations to be chief revenue office one day, including data structures, methodologies, best practices, partnerships, hiring, and more.Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.Excel for Business Bootcamp Graduate (November 2021). Learned to use powerful tools and advanced formulas to confidently navigate the world of Excel.Small Council Facilitator (November 2021). Facilitating meetings and ideas to a small, international marketing group within Pavilion to help with better collaboration and cohesion.

Facilitated go-to-market (GTM), data strategy, and technical implementationStarted with CRM and move into entire bowtieFocused services around revenue operations and demand generation/growth marketing specifically on go-to-market (GTM) and data (marketing & sales operations) to drive positive ROIExperience with B2BC with...> Product led growth (PLG) to Small to medium sized (SMB)> Pre-seed to Series C or 10 to +30 million ARR> Industries - Fintech, Healthcare, SaaS, and eCommerce*Improved marketing operations systems, CRMs, and CDPs including Salesforce, HubSpot, GA4, etc

San Diego , Ca, Us

Created GTM playbook from scratch to align all +10 brands to match ICPs and marketRebuilt data alignment between marketing and salesPaid for my whole year's salary in less than 3 months with one brand5x to 6x yearly salary in same time frame*Improved marketing operations systems, CRMs, and CDPs including Salesforce, HubSpot, GA4, Programmatic Media Platforms, etc

Austin, Tx, Us

Redefined media data process flows to roll up being more goal oriented (rev ops)Led attribution based projects within analytics platforms and media integrations on best KPIs to track leading to least churn and best lifetime value (LTV)Built revenue operations methodologies into data structuresBuilt out data policies, governance, and playbooks educating all teams*Improved marketing operations systems, CRMs, and CDPs including Salesforce, HubSpot, GA4, Programmatic Media Platforms, etc

Worked with a variety of companies including SaaS, Tech, Agency, Fintench, and App DevHighlightsIncreased overall client revenue by 67% to 100% year over year with data backed strategies and increased overall net retentionBuilt sustainable growth and rev ops focused campaigns and operational procedures for SaaS and DTC companiesImplemented effective GTM strategies while mapping proper attributions into CRM/Automation systems (Salesforce, HubSpot, and Marketo)eCommerce Client:Implemented effective media and marketing automation strategies that increased sales YoY by 5x net and 3.5x grossOversaw all marketing budget and agency relations and provided strategic guidance and implementation experience that resulted in 3x ROASAd Agency Client:Improved paid media campaigns helping major multi-million dollar companiesCreated/optimized paid media campaigns resulting in 5x to 10x ROASImplemented data standards and organic best practices to compliment paid effortsFractional CMO Client:Oversaw all data modeling (captures, attributions, and forecasting) for all agency clientsCreated media campaigns from scratch resulting in 2x MRR within 2 monthsCreated custom dashboards, reporting, and insights to help clients forecast leads (MQL and SQL) and revenue growthMarketing Agency Client:Created/optimized clients media campaigns while also driving down ad costsCreated playbooks for clients on all major media and programmatic platformsDrove down ad costs by 10% while maintaining sales qualified leads volumeStartup Client:Increased user growth to over 75k in less than 1 year for less than 10% of the industry average CACIncrease MRR 2x with best demand generation and growth practices and processesIncreased sales qualified leads by 15k within one yearFintech Client:Created company-wide social media policy and proceduresIncreased campaign goal completions (volume) by 260% in 6 monthsIncreased overall goal conversion rate by 271% in 6 months

Increased E-commerce acquisition reach on average 35% each weekTargeted potential businesses with more than $500k in gross revenueFinalized an acquisition deal adding another business under the company’s umbrella

Indianapolis, In, Us

Marketed and coordinated benefit enrollment for over 1000 employeesSpearheaded company’s social media messaging initiatives and policies

Chicago, Il, Us

Spearheaded AMA Collegiate Marketing sessions over 5 different universitiesConsulted regularly with 3+ Indy AMA Presidents on digital marketing strategies and tactics

Switzerland 🇨🇭 , Ch

Created a strategic marketing case analysis for 25+ diabetes prevention competitors Expanded diabetes prevention program to 5 company sites (+1000 employees/ site)Assessed 50+ diabetes educators’ feedback to create a global diabetes management tool

Bachelor Of Science (B.S.), Marketing With A Finance Focus And A Risk Management Focus

Academic Honors Diploma