In 2012, I placed my first Facebook ad for a sporting goods company in Orange County, CA. Over 11 years later, I have consulted for dozens of companies, taken equity stakes in a few businesses with profitable exits, hired and managed sales and marketing teams, co-founded a SaaS business that grew from 0 to 100 clients in 5 months, and managed over $10 million in advertising across Facebook, Google, and other platforms.My career focus has been within performance marketing in highly competitive verticals where profitable direct ROI is required. Within this, I've specialized in designing, implementing and optimizing data driven customer acquisition and retention strategies through digital marketing.