Ecommerce Manager
CurrentAs the Ecommerce Manager, I led the company’s digital transformation, optimizing internal processes and improving operational efficiency. I designed and implemented an automated workflow for managing web orders, from receipt to delivery, integrating multiple courier platforms and reducing operating costs. This allowed us to handle the exponential increase in demand during the pandemic.I led the transition to Office 365, which improved collaboration and real-time access to information, eliminating the use of local spreadsheets. Additionally, I implemented and managed a new billing system that centralized inventory and drastically reduced cancellations due to stock shortages.In digital marketing, I managed multichannel advertising campaigns on Google, Meta, TikTok, and executed email marketing strategies, driving traffic and increasing sales. I also developed and optimized SEO content to improve organic search rankings.Regarding customer experience, I implemented omnichannel solutions by integrating social media, chatbots, and ticket systems, reducing wait times and improving customer service and satisfaction. Furthermore, I coordinated logistics operations to optimize delivery times and reduce costs in last-mile deliveries.In the visual design aspect, I created and designed graphic material for campaigns and promotions, including product photography and art direction, aligning the design with the brand’s visual identity.I managed a B2B platform specialized in the construction industry. Developed technical documentation. And led internal training programs to ensure the adoption of new technologies and processes.
