• In charge of all social media pages; created, curated, and managed all content such as images, videos, and written. • Demonstrated a strong ability to identify and solve problems; resulting in increased social media following by 25%.• Developed marketing campaigns and restaurant specials utilizing Canva and Adobe Creative Suite. Prepared images for resizing, cleaned surfaces, removed imperfections, color corrected, removed duplicates, and named files.• Intermediate digital photography skills: camera and lens basics, general use of imaging software, lighting basics, good composition, color correction, and Photoshop skills.

• Researched market competitors and industry trends to identify potential new products.• Formulated a comprehensive business plan complete with clear and actionable sales goals and targets.• Analyzed ad traffic metrics, created solutions, and increased conversions optimizing Facebook Ad and email campaigns.• Generated store conversion rate of 2.44% by the second quarter of store launch; half of total sales using Facebook Ads.• Used a/b and multivariate testing to improve site conversion, web traffic and customer engagement: within 6 months produced average ROAS of 2 and CPC of $0.85 through Facebook• Created and implemented social media posts to boost organic customer engagement and conversions.• Designed backend of the website through Shopify ensuring a desktop and mobile user-friendly experience.• Hired and trained virtual assistants to ensure timely order fulfillments and maintain customer satisfaction.

•Developed a dynamic interactive website to ensure high traffic and page views along with a user-friendly experience. •Collaborated with client to create a theme for their website consistent with company’s mission and values.•Composed informative description of services to convey a clear understanding of business intentions.•Consulted with client to define the company’s Mission, Vision, and Core Values to develop brand image.

• Identified needs and new opportunities to increase brand awareness• Optimized Google Adwords and Facebook campaigns• Analyzed web traffic metrics and suggest solutions to boost web presence• Created brand guidelines and social media strategies to ensure brand consistency