Tai Jian Haw Email & Phone Number

Consultancy Services on Project based-pertaining to ecommerce,technology services,last mile delivery and digital marketing

Singapore

-Launch Abbott Nutrition International Ecommerce strategy ,focusing Singapore and Indonesia market which spearhead process, productonline visibility, service, logistic, and website improvements across all businessunits (IT, fulfillment centers, digital marketing, finance, ordering, creative and copy,demand planning& allocation and merchandising). -Develops the business plan including the annual budget for Ecommerce which willoutline objectives, strategy, tactics and milestones to achieve overall financial goalsfor product sales, margin & which includes strategy on providing excellent onlineshopping experience . This resulted in increased total e-commerce sales(marketplaces, brick and Click and brand.com) 60% in 7 months while keepinge-commerce costs flat . -Identifies key eCommerce platform partners in each country and prioritizesengagement levels with all partners. This results in launching Abbott products inkey marketplace platforms with customize strategies and unique campaigns.-Oversees the day-to-day planning and execution of content across the websitesincluding product & promotional merchandising, online marketing campaigns,website design, customer service, web analytics, and web technologies .- Integrating and driving digital understanding and ways of working within theorganization. Manages and provides advice in all ecommerce related ITtechnologies, platforms, and architectures CRM and e-commerce strategicmarketing and emerging technologies/practices

-Oversee the development of e-commerce strategy which covers category management planning, cross-border planning, cash-flow optimization, assortment and seller development and seller performance and experience.-Develop, ownership and management of e-marketplace (design, editorial and layout of content management,branding/marketing, set up of sales acquisition processes which include building the right team and development sellers and assortment).- Research and develop strategy to increase website traffic, incremental revenue and newcustomer acquisition.-This includes initiating the right and effective of marketing/category campaign, coupon usage and incremental of basket size.-Oversee the management of inventory and logistic to ensure best customer experience.Increase customer repurchase rate by introducing processes on customer order fulfillment rate.

Kuala Lumpur, Malaysia

-Assumed the role of Commercial Director for Lifestyle Division: Home Appliances, Home n Living, Books and Media and Automotive Gadgets, Health n Beauty and Toys/babies.-Set e-commerce business objectives strategies for; accountable for managing developing the categories; identify future market tactics that build on all categories development growth, plan and supervise all atl btl activities, develop trade market channels visibilities, merchandising/onsite management; constant monitoring evaluation of sales performance categories objectives.

Kuala Lumpur, Malaysia

-Part of the start-up leadership team responsible for setting up Lazada home appliances business team in Malaysia.-Manage the category management for Home Appliances and Home and Living categories,responsible on P& L inventory management,vendor strategy and negotiations,all aspects of demand generation (pricing, merchandising, co-op)-With responsibility for signing the right mix of sellers, building relationships with top brands and vendors, adding unique local selection, identifying and executing initiatives to boost growth, driving margin improvements and delivering top notch customer experience. -Build and coach a team consists of category managers, buyers and key account managers.

Kl-Malaysia

-Responsible for building strong relations with existing business partners (Modern Trade)-Ensuring close alignment of growth strategies and plans.-Seek to understand market trends and create new sales channels to increase consumer penetration.-Conduct product training to business partners -Work closely with key accounts to achieve sales target-Lead and motivate the promoters team to achieve team targets -Strategize, set, communicate, align and deploy business plans, customize sales and marketing initiatives and programs to help achieve both sides sales targets.

Kuala Lumpur, Malaysia

Responsible for P& L for the assigned key accounts.Develop Key account plans and responsible for the top and bottom line of key accounts.-Plan promotion planning and implement it across assigned accounts-Conducts account review on regular basic

Kuala Lumpur, Malaysia

-Gaining new business by identifying and exploiting opportunities in the local market;developing and maintaining good working relationships with insurance brokers and independent financial advisers (IFAs)-Introducing new products and promoting them through regular visits and communication with intermediaries-Consulting on the most effective cover for a particular need;delivering good customer service by responding swiftly to queries and concerns from clients.

Master Of Business Administration - Mba

Master Of Business Administration (Mba), Marketing, 3.24

Food Science, Food Science And Technology, Cgpa 3.62