A full service digital creative agency specialising in music and entertainment. WMA is dedicated to helping Talent and Brands connect with their target audience. Creating remarkable, award winning campaigns, WMA has offices in London, New York, LA, Nashville & Melbourne and covers a number of disciplines including marketing strategy, publicity, creative services, social media, digital advertising and talent partnerships. http://wma.agency

Arms Around the Child....Exists so that innocent children​ ​who are ​subjected to confusing and painful experiences can be supported to live safely with respect, hope and love. Is a direct care organisation and advocates for the rights of children who live in extreme adversity. We currently operate in India, South Africa and Ghana where the statistics are horrifying:Provides safe loving homes and support for children orphaned, vulnerable to exploitation, affected and… Show more Arms Around the Child....Exists so that innocent children​ ​who are ​subjected to confusing and painful experiences can be supported to live safely with respect, hope and love. Is a direct care organisation and advocates for the rights of children who live in extreme adversity. We currently operate in India, South Africa and Ghana where the statistics are horrifying:Provides safe loving homes and support for children orphaned, vulnerable to exploitation, affected and infected by HIV/AIDS, rescued from trafficking, abused often sexually and living in child headed households. Believes in a world where children living in extreme adversity can have their lives transformed into a bright future. Caring for children is not a quick fix like drilling a well or a micro loan. It’s a big deal, their little hearts and souls are precious and continuity is important.Provides a sense of community and safety to protect them from the worst of society’s ills. WE SEEK TO PROVIDE: LOVING HOMES, SANCTUARY, SERENITY, EDUCATION, HEALTH CARE, JOY, WARMTH, PROTECTION, SAFETY, SECURITY, FAMILY, PRIVACY, EQUALITY, SUSTENANCE, Helps to educate the general public concerning the causes and effects of distress, hardship, abandonment, life as an orphan, trafficked, abused or affected by HIV by directly engaging through events and campaigns. Through these efforts Arms Around The Child can protect more children and provide more loving homes, education, stability, protection and all round care in India and Africa.Builds a safe world for kids.Sometimes the issues of the world or issues in our own lives seem so huge or overwhelming that we can’t bear it or we may feel inadequate, but we can all participate in a kinder world for children because if not us then who?STATISTICS467 MILLION CHILDREN LIVING IN POVERTY17.8 MILLION AIDS ORPHANS215 MILLION CHILDREN IN FORCED LABOUR18 MILLION CHILDREN LIVING ON THE STREETS OF INDIA Show less

Responsible for overseeing the digital marketing programme for the labels wide roster of artists including the likes of One Direction, Daft Punk, Olly Murs, Justin Timberlake, Paloma Faith and Beyonce to name a few. Built and managed a team of twenty-three digital specialists who were focused on delivering unrivalled digital marketing exercises based on insight and strategic planning. Key areas included official digital touch points, social media strategy, digital partnerships, CRM, mobile… Show more Responsible for overseeing the digital marketing programme for the labels wide roster of artists including the likes of One Direction, Daft Punk, Olly Murs, Justin Timberlake, Paloma Faith and Beyonce to name a few. Built and managed a team of twenty-three digital specialists who were focused on delivering unrivalled digital marketing exercises based on insight and strategic planning. Key areas included official digital touch points, social media strategy, digital partnerships, CRM, mobile initiatives, digital PR & digital advertising. Show less

As a member of the senior label management team, I designed and implemented digital strategy for the RCA Label Group UK. The role included looking after RCA's artist roster of consumer facing websites, social marketing activity, CRM strategy, digital promotions, digital advertising & mobile initiatives. A key focus was identifying new digital business opportunities and driving non-traditional revenue streams for the label including digital sales and strategic partnerships.

Responsible for all label digital marketing and sales activity for RCA, Syco,, Phonogenic & Jive Records. Successfully delivered digital marketing campaigns for some of the best selling music releases of the decade including Beyonce, Pink, Leona Lewis, Sade, Christina Aguilera, Justin Timberlake, The Script, Westlife, Il Divo, Alicia Keys, Natasha Bedingfield, Shakira & Will Young. Managed a team of 6 Digital Marketeers and focused on driving digital innovation and revenue. Achievements… Show more Responsible for all label digital marketing and sales activity for RCA, Syco,, Phonogenic & Jive Records. Successfully delivered digital marketing campaigns for some of the best selling music releases of the decade including Beyonce, Pink, Leona Lewis, Sade, Christina Aguilera, Justin Timberlake, The Script, Westlife, Il Divo, Alicia Keys, Natasha Bedingfield, Shakira & Will Young. Managed a team of 6 Digital Marketeers and focused on driving digital innovation and revenue. Achievements included being the youngest entry in Marketing’s Power 100 Next Generation and winning 7 Digital Music Awards. Show less

Headed up the mobile business which included managing the mobile network operators and direct to consumer activity. Responsible for planning mobile strategy and campaigns for all Sony BMG releases. Delivered a seven figure mobile business plan.

Helped setup the digital business including fixed line and mobile, negotiated new deals and general business development. Managed relationships with key digital service providers including iTunes and the mobile network operators.

Co-ordinated and managed the online marketing campaigns for all BMG’s Dance, Urban and Commercial releases.

Year placement within the New Media team assisting with campaigns across the company but also taking responsibility for the Commercial Divisions digital activity.