Seda Bal, Phd(C) Email & Phone Number

Kuwait City, Al Asimah Governate, Kw

Development and formulation of various business strategies in relation to the company’s growth; Research and review viable business options and opportunities where the company can expand and grow within the country and all other prospective regions; Research and build relationships with new clients and turn it into increased business; Establish strategic relationships and partnerships with clients to develop solutions that meet the needs of customers; Monitor competition, consumer behavior and market trends through market research activities and recommend actions; Prepare and circulate monthly situation reports, meeting reports, and prospective business opportunity status; Analyze performance on an ongoing basis to ascertain product lines, customers, markets that are large contributors to profitability; Prepare, manage and oversee the departmental budget; Responsible for staff development activities comprising of supporting recruitment, team development and complaint resolution, setting KPI’s for direct reports.

Avoiding cannibalization between products being used on excess actions and brochure strategy (working together with category team); planning and coordinating actions for assigned cluster to minimize and clear excess inventory within the cluster; selecting themes, merchandising brief and creative sign off for all excess actions; producing monthly excess reports and weekly F&H excess reports to demonstrate the excess position against plan; analyzing to identify stop bill impacts on each campaign and coordinate substitution process to ensure maximum sales are regained within current guidelines; working with Commercial Operations and sharing excess across the Region in order to support the objective of significantly reducing the number of days excess in EMEA.- Develop category range plans that meet the brochure and customer profiles for the market; Support and be the key link between the Commercial Marketing & Commercial Operations team; Deliver timely review of sales performance and stock levels to CM & CO teams; Collaborate with SC team to manage the flow of the stock in to the business in the most cost efficient and effective way; Regular lessons learnt evaluation to support future product decisions based on fact based key performance indicators both for E- Commerce channel and Outlet brochure; Ensures flexibility to add and refine the strategy based on emerging trends, opportunities and risk.

Prioritization of key accounts including Kazakhstan&Russia by regional product managementTake an active role in store opening and full responsibility of start-up & merchandising & budget planning activities, Based on the seasonal sales & countries’ growth targets; manage product purchasing, planning inventory and profitability,Monitor of mono-brand performances and stock levels by preparing best/worst sellers analysis,Make product line plans of the countries in order to direct stakeholders’ optimum purchasing plans,Identify buying habits of consumers in different regions according to specific cultural & economic patterns, Keep abreast of competition to be able to price out for the countries,Analyze of customer needs and markets’ trends and co-operate with sourcing team to fulfill regional needs by getting special products produced.

Türkiye

-Responsible for total collections of Turkey and Greece.Selecting product range from global line for following seasons according to our customers’ demands and needs, Determining suggested retail prices due to both product costs and MSRP, Following on commercial samples, Organizing sales meetings for sales personnels in order to inform them about selected product range, Working closely with visual merchandising, marketing and also demand planning departments, Using computer softwares of Da Vinci and SAP for product identification, PLM for product selection, Providing product trainings for sales personnels when a new product releases to the market, Undertaking store visits and competitor shops to make benchmark.

İstanbul, Türkiye

Ensured coordination between customers abroad (mostly European region and Far East) and factory. Followed orders and shipments. Offered new products to the customers. Increased customer satisfaction with direct frequent visits (7 countries). Presented marketing strategies and export reports to the top management.

Sütlüce Kampüsü

Took an active role in coordination between the production and marketing departments, selecting product ranges for different countries and giving sales approval of products, controlling product catalogs. Made benchmark studies by researching of competitors' products for following consumers' trends. Entered technical details of products to SAP with active usage.

İstanbul, Türkiye

Determined customer demands with market research. Decided on applicability of these demands to production stages. Followed stages of production and transportation of these products from factory to dealers. Undertook store visits and competitor shops to make benchmark.

İzmir, Türkiye

Made production analysis from raw material warehouse to store. Studied at work flow diagram. Made time study. Followed the performances of workers.

Mba

Doctor Of Philosophy - Phd, Business Administration And Management, General

Master'S Degree, Engineering Management

Activities and Societies: İstanbul Teknik Üniversitesi Endüstri Mühendisliği Kulübü

Bachelor'S Degree, Textile Sciences And Engineering

Activities and Societies: Uludağ Üniversitesi Tekstil Mühendisliği Topluluğu