Digital Marketing Specialist
CurrentDigital Marketing Specialist at ZITE BrandBox / Grundfos On-site AgencyResults-driven Digital Marketing Specialist with expertise in Adobe Analytics, Adobe Experience Manager (AEM), Siteimprove, Hotjar, and SharePoint. Proven track record of optimizing digital ecosystems through data-driven insights, content management, and user experience enhancements. Passionate about leveraging a diverse skill set to drive innovation and contribute to the success of digital initiatives.- Lead Adobe Analytics implementations to gather actionable insights on user behavior and digital performance.- Spearhead AEM projects, ensuring seamless digital experiences and efficient content management.- Utilize Siteimprove for web governance, Hotjar for user feedback, and SharePoint for collaborative solutions.- Conducted in-depth analysis using Adobe Analytics to inform strategic decisions and enhance online performance.- Implemented AEM solutions for content creation, customization, and optimization.- Leveraged Siteimprove for web quality assurance, Hotjar for user experience insights, and SharePoint for collaborative workflows- Proven track record in crafting compelling emails and newsletters that drive engagement and conversions through Marketo