Position Responsibility: To enhance the Image of corporate in the minds of the Global & Indian External stakeholders / Internal customers by effectively using a mix of communication tools and opportunities.

Besides Media Managment, Communication Strategy and Employee relationship , core focus area was on RELATIONSHIP MANAGEMENT•Direct & Manage Celebrity management.•Content Development for Social Media/Blogs/Digital sphere•Public Policy awareness/Govt. relationsCSR ACTIVITIES•Created & implemented CSR plans for various group companies especially various Power projects. The CSR initiatives and action were based on•Promoting locals•Safety & basic Health Coverage•Development of local talent •Training & Growth Opportunity•Enhancing Leadership & Skill•Refreshing Knowledge•Supporting basic education•Encouraging Employee Participation•Continual improvements in our systems and processes at Project level•Establishing relationships with community leaders and identifying new programs that promote good corporate citizenship and community good will.

•To handle Crisis management & maintain consistency of communication in content & representation to the External stakeholder, media (print & Electronic) & end consumer.•To design and define corporate media strategies and supporting management in media relation across all projects. •To organize media training programs for official spokes person.• Writing and translating press releases and media relation tools.• Organizing media visits press conferences and one to one interviews.•Integrate Marketing Communication & Public Relation with Corporate Communication to achieve Corporate & Marketing objectives. •To conceptualize, plan & implement corporate communication strategy. •Build Communication plans, expense proposal & monitoring effectiveness.•To handle Project-wise communication across all group companies.

COMMUNICATION STRATEGY•Develop corporate communication strategy for internal & External Customers.•Planning, Implementation and Review of External and internal communication plan basis global guidelines.•B to C communication for new acquired Global Brand•Corporate & Brand Campaigns – Planning & Execution-Outdoor campaign implementation-Effective Vendor Management-Negotiation with Media-Creation and Management of Database & CRM Programs-BIS Survey on Global level to re strengthen brand perception•Manage communication budget for effective utilization various Segments•Global/Indian media relations with both electronic and press to enhance company’s image.INTERNAL COMMUNICATION•Represented India on various global communication initiatives•Implementation of Global Internal motivational program (New2 Good to Great)•Internal Communication with Schneider Electric Global Customer•Created internal communication campaign for large B to B customers in Greater India (South Asia)•Project Head for internal communication plan which has launched successfully interventions like: Brand Image survey (Global Survey)•Implementation of SAP communication Creation of Multiple channels of communication on change management with: Senior/ Middle Management /Shop Floor Workers