Here you’ll find some of the free knitting and crochet patterns that I’ve written for Yarnspirations:https://www.ravelry.com/bundles/seemas-yarnspirations-designs

- Created content that drove engagement and expanded our reach across all social channels.- Developed social strategies and content plans to align with monthly marketing objectives across social media platforms.- Coordinated influencer content to complement planned brand campaigns and identified brand advocates to help grow community.- Advised on trending topics and how they would influence content.- Published content on website, YouTube and other social channels according to best practices, ensuring it was search-engine optimized and/or easy to find on networks and shareable.- Created a sense of community by proactively monitoring and engaging in social media conversations, leveraging consumer feedback to optimize future communications.- Gathered and interpreted social metrics for all channels and influencer performance data, leveraging native platform reporting and other tools such as Rival IQ and Google Analytics, providing recommendations to improve performance.

• Pitch, develop and execute creative digital programs and sponsorships for advertisers to help meet House & Home Media’s overall budget and client marketing goals. Includes partnerships with large and small businesses, including IKEA, Hudson’s Bay, National Bank, Etsy, Benjamin Moore, Samsung, Casper, Ontario Wood, Clinique, Weavers Art and more. • Write, edit and input content for articles, galleries, e-newsletters, contests, videos and more that are in line with House & Home’s aesthetic, while keeping client brand guidelines top of mind.• Post on House & Home’s social media channels to extend campaign reach on sponsored programs, including on Facebook, Instagram, Twitter, Pinterest and Snapchat.• Create and manage schedules for concurrent programs, and liaise with clients and House & Home web developers, designers, video team, editorial staff, sales representatives and creative services team as needed to execute campaigns on time and effectively.• Prepare and present monthly digital reports for internal use, including analytics on top performing content, social media results and month-over-month and year-over-year stats.• Gather data for campaign post-reports to be shared with advertisers.• Share digital recommendations and tips with the team on topics including social media, search engine optimization, email marketing and native advertising/sponsored content.

• Launched and maintained walmartlivebetter.ca: Created an online editorial plan that would drive site pageviews, offer a service to readers and meet Walmart’s brand objectives. • Wrote and edited several posts weekly on both trending and timeless topics, covering everything from parenting to beauty.• Repackaged print magazine content for the website.

• Wrote, edited, published and selected photos for online editorial and promotional content (photo galleries, microsites, contests, articles, blogs, etc.).• Worked closely with developers, web designer, sales staff and editorial team to develop brand and advance website, iPad app and mobile app offerings.• Wrote, populated and edited five to 15 eNewsletters a month, both editorial and advertorial.• Posted Facebook and Twitter brand updates and assisted with social media posts on Pinterest, Instagram and Google+.• Compiled social media feedback reports.• Developed timely, search engine-optimized web content and promotional ideas to increase web traffic.• Communicated directly with sales team and advertisers/clients to develop sponsored content and programs.• Maintained online promotional calendar, and set project deadlines.• Moderated forums and read, forwarded and responded to website comments as necessary.

• Tracked the content for each page of CESO’s website as it progressed from a draft to publishable content prior to re-launch of the site. • Gathered information from staff in Canada and overseas to write new web content.• Edited text and designed layouts for print materials using Adobe InDesign, Illustrator and Photoshop.• Created and updated organization’s Facebook, Twitter, Flickr and YouTube channels.• Drafted the organization’s lexicon and contributed to the style guide for CESO materials.

• Worked with fact-checkers to ensure each person followed the correct process.• Liaised between Toronto Life magazine’s research consultants and Review’s masthead.• Ensured all deadlines were met at each stage of the production process and tracked every incarnation of a story.• Flowed text into layouts in Adobe InDesign.• Revised the Review’s style guide as necessary and led the masthead staff in discussions about style and grammar issues.• Vetted changes by copy editors.• Took part in meetings to come up with headlines, decks, photography ideas, etc.• Blogged and edited blog posts related to journalism.

• Interviewed Ryerson executives and international students for monthly articles put out by International Services for Students (ISS) on student achievement, immigration policies, events, etc.• Designed newsletter layouts with Microsoft Publisher and posters, banners and flyers with Adobe programs.• Planned meetings, developed story ideas and set deadlines (April 2008 – April 2009). • Assisted with student inquiries at reception desk for ISS (October 2007 – April 2009).