Founder, Ceo
- Branded the first African menstrual cup company. Act as the company brand voice,owning the strategy and creative direction of multi-channel international campaignsacross social media, influencer marketing, experiential, email and content marketing,video, public relations, digital advertising, and print in French and English- Play a key role in supporting abilities to establish unique brand identities in the market, advising on logo design and placement, naming, brand guidelines and positioning, imagery selection, video-based social media strategies, experiential activations, and mission, vision, corporate ethical structure.- Optimize internal brand marketing and strategy tactics based on client surveys,questionnaires, and recommendations, applying feedback to create a morestreamlined process, improve product positioning, increase client retention rates, and contribute to the growth of the brand.- Manage content calendars and campaign performance across Facebook, Instagram, Google, TikTok, YouTube, and LinkedIn, monitoring analytics (reach, impressions, clicks, etc.) to identify best-performing content, optimize campaigns based on insights, and expand client offerings.- Achieved €200k in international grant funding- Sold over 15,000 menstrual cups, Total revenue of €150k, managed a team of 10- Facilitated partnerships with the United Nations, Malala Fund, IOM (InternationalOffice of Migration), Carrefour Supermarket FIFA and other nonprofits andorganizations.
