Experienced brand strategist passionate about philosophy, human truths, and storytelling for real-world impact. People-centered and mission-driven in design and communication, I embrace purpose, sustainability, and global perspectives with local actions. Employing a thought-centered approach, I craft brand identities and integrated campaigns, fostering collaboration with clients, stakeholders, and industry experts to bring forward-thinking ideas to life.
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Brand ConsultantFreelance Jan 2015 - PresentSelect Clients include: Aspen Ideas Institute, Look Studios, African Union, MAC cosmetics Notable Accomplishments:- Built the first website for the Addis Ababa Modern Art Museum- Performed research to launch a global, GTM (or, go-to-market) campaign for MAC- Cosmetics, specifically focused on Middle East and African markets.- Strategy and program development for a give-back foundation for a West African based industrial group
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Founder, CeoNoble Cup Jan 2019 - Present- Branded the first African menstrual cup company. Act as the company brand voice,owning the strategy and creative direction of multi-channel international campaignsacross social media, influencer marketing, experiential, email and content marketing,video, public relations, digital advertising, and print in French and English- Play a key role in supporting abilities to establish unique brand identities in the market, advising on logo design and placement, naming, brand guidelines and positioning, imagery selection, video-based social media strategies, experiential activations, and mission, vision, corporate ethical structure.- Optimize internal brand marketing and strategy tactics based on client surveys,questionnaires, and recommendations, applying feedback to create a morestreamlined process, improve product positioning, increase client retention rates, and contribute to the growth of the brand.- Manage content calendars and campaign performance across Facebook, Instagram, Google, TikTok, YouTube, and LinkedIn, monitoring analytics (reach, impressions, clicks, etc.) to identify best-performing content, optimize campaigns based on insights, and expand client offerings.- Achieved €200k in international grant funding- Sold over 15,000 menstrual cups, Total revenue of €150k, managed a team of 10- Facilitated partnerships with the United Nations, Malala Fund, IOM (InternationalOffice of Migration), Carrefour Supermarket FIFA and other nonprofits andorganizations. -
Artist'S Studio ManagerUri Aran Jan 2014 - Jan 2016New York, United States- Acted as right hand to build brand, spread awareness, secure partnerships, initiatemarketing and strategic messaging (exhibitions, community-based events,editorial/publishing, website redesigns)- Facilitated the logistics of producing and printing 2 books. Uri Aran, 2015, Published by JRP|Ringier and Uri Aran: Solo, 2015, Published by Fondazione CoppolaMade video archive for exhibitions- Participated in crafting with press releases, positioning of exhibitions to the public.
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Social Media StrategistNadine Johnson Inc. Jun 2012 - Jan 2014New York, United States- Built and managed Instagram account for Nadine Johnson, increasing to 7K followers- Produced digital video content for Commune Design and Tony’s ChocolateManage a diverse team of 10+ creatives, effectively pairing staff strengths withproject types to optimize client satisfaction while delegating assignments for 40+accounts.- Led the concept, design, and production of digital assets and animations (emails,social posts, banners, and site pages) for clients like NADA, Lisson Gallery, Commune Design, Miami Art Basel and Dom Pérignon
Sara Eklund Education Details
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Cinematography And Film/Video Production -
Visual Cultures
Frequently Asked Questions about Sara Eklund
What company does Sara Eklund work for?
Sara Eklund works for Noble Cup
What is Sara Eklund's role at the current company?
Sara Eklund's current role is Brand Strategist || Noble Cup Founder.
What schools did Sara Eklund attend?
Sara Eklund attended New York University, Goldsmiths, University Of London.
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Sara Eklund
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