In a newly-created role, I oversee off-court aspects of the program including creative, brand, marketing, communications, gameday environment, strategy, partnerships, business development, licensing, alumni relations, community outreach, content and NIL. Lead a team of six. Lead infrastructure team connecting key stakeholders and core departments across Duke Athletics. Assist athletes with personal and professional development opportunities. Assist with recruiting and recruiting strategy.

Creative, design, social, branding for @DukeWBB:Most video views across digital and social platforms in WBB since 2017 (20,000,000+)Most followed and most engaged WBB program at end of 2019-2020 seasonExpert in Photoshop, InDesign, Lightroom, After Effects and Premiere ProKey leadership role responsible for overseeing and guiding the creative direction and vision of the program's branding, marketing campaigns, and design projects. Collaborate with cross-functional teams, mentor creative staff, and ensure that all creative outputs align with our brand identity and strategic goals.Oversee the development of integrated marketing campaigns that effectively communicate brand messages. Establish KPIs for creative projects and campaigns. Evaluate the success of creative efforts and make data-driven decisions to continuously improve results.Manage the creative department's budget, ensuring efficient allocation of resources and cost-effective production of creative assets. Collaborate with external agencies, freelancers, and partners to achieve high-quality creative output when needed. Maintain and evolve the program's brand identity, ensuring consistency across all creative materials and campaigns. Establish and communicate brand guidelines, ensuring they are followed by internal and external teams.Assist with recruiting and help guide recruiting strategy.

Responsible for creation of various design projects for a range of clients. Primary aim is to increase the visibility of the Tampa Bay area and promote sports tourism in the region.2015 NCAA Women's Final Four2016 NCAA Frozen Four2017 College Football Playoff National Championship2017 CONCACAF Gold Cup2019 NCAA Women’s Final Four2021 Super Bowl LV2026 FIFA World Cup

Brand development, web site traffic growth, web site UI and advertising revenue.Developed brand strategy and statistics systems.Strategic Consulting, including business plan & sales strategy development.Advising new businesses on formation of corporations and business structures.