Selena Hicks Email & Phone Number

New York, NY, US

Dubuque, Iowa, US

Created national and regional marketing campaigns to build awareness, generate leads, increase revenue, establish industry authority, and improve customer value.Facilitated virtual and in-person events for customers and sales prospects to generate leads, demonstrate thought leadership, and enhance brand awareness.Hosted weekly webinars and facilitated.

Dubuque, Iowa, US

Served as right-hand of the Vice President of Marketing to manage the development and execution of a comprehensive marketing strategy that effectively and creatively promoted the company brand, products, and services to targeted customer segments in the postsecondary, K-12, and federally-funded markets.

Minneapolis, MN, US

Minneapolis, MN, US

• JIST Career Solutions is a leading provider of learning solutions that help people plan their education and career, achieve employment, and succeed in the world of work. JIST’s assessments, workbooks, DVDs, digital.
• Manage the development and implementation of product launch plans, messaging, and positioning for brand specializing in print and digital learning tools for career and college readiness.
• Create, execute, and measure effectiveness of all marketing collateral, including print publications, e-marketing, commercials, news releases, and social media communications.
• Train sales teams on market opportunities, messaging, positioning, and differentiation and value of products.
• Develop sales tools that enable success at every stage of the client engagement process, including product guides, sales presentation decks, product collateral, and product demonstration videos.
• Manage relationships with advisory board members and review customer and market data to strengthen insights on market trends, competition, and product feedback.

Dubuque, Iowa, US

• As part of New Mountain Learning, Paradigm is one of the nation’s leading post-secondary publishers of print and digital learning solutions in computer technology, health careers, accounting, and business technology..
• Own the development of product strategy and vision by internal and external analysis, including Paradigm’s market-leading course solutions for post-secondary pharmacy technician programs.
• Lead the conception and implementation of annual marketing plans that result in consistent sales increases, including revenue growth of 20% in Paradigm’s health care careers product division in 2013.
• Direct the development and execution of multimedia strategies to accelerate revenue growth, generate sales leads, and communicate Paradigm’s mission to enhance education and training within post-secondary health care.
• Conduct market research to propose product solutions that fulfill students’ and educators’ needs, identify and overcome competitor strengths and weaknesses, and capitalize on market opportunities. Currently analyzing.
• Facilitate interactive trainings and create informative, high-impact resources to train sales team on new products and help them secure revenue and market share more efficiently.

Minneapolis, MN, US

• Developed and implemented multimedia strategies that secured JIST's position as the nation’s leading provider of career education resources for workforce development programs and academic institutions.
• Secured media coverage of JIST’s products and authors in major media outlets such as Good Morning America, CBS Evening News with Katie Couric, CNN, ABC News Now, FOX Business Network, NPR, Forbes, the Washington Post.
• Counseled more than 35 authors on market trends, public-speaking opportunities, media interviews, social media, and other promotional strategies to enhance their career profile and generate book revenue.

Minneapolis, MN, US

• Directed all public relations efforts on behalf of JIST and its authors, with a specialized focus on titles addressing the job search, career exploration, and college success.
• Garnered consistent media coverage of authors in major outlets and publications, including The New York Times, The Wall Street Journal, The Huffington Post, U.S. News & World Report, Forbes, the ‘Today’ show, Good.
• Created and executed strategic communication plans for 10 to 15 books per season, including writing news releases, publishing articles, pitching national media, and coordinating interviews and events for more than 35.
• Established relationships with high-profile writers and producers from print, TV, radio, and online media outlets.
• Researched trends in the job market and higher education for campaign inspiration and to also propose and evaluate book concepts while serving on the company editorial board.
• Advised authors on market trends and brand development strategies, including presentations, social media, and the creation of book websites to enhance their career profile and generate book revenue.

Minneapolis, MN, US

• Developed direct-mail materials, including catalogs, brochures, flyers, and letters, resulting in more than $4 million in sales.
• Created extensive marketing plans for more than 60 products, outlining strategies for direct-mail materials, advertisements, Web promotions, and media outreach.
• Contributed to a team that yielded above-average growth in revenue, increasing a particular catalog’s sales from $28,000 in spring of 2006 to more than $180,000 in spring of 2007.
• Presented marketing plans and product information during monthly trainings for sales department.