Research Analyst
Michigan, United States
•Produced and conducted analysis on various forms of media data to generate value-adding insights for a portfolio of clients interested in understanding the effectiveness of their communications and media outreach strategies, with emphasis on scientific, NGO, and non-profit communication.•Worked with clients to develop ongoing research projects intended to explore how diverse media sources approach, articulate, and understand various topics, including agricultural biotechnology, non-profit brand favorability, and misinformation.•Designed, implemented, and maintained media databases to meet the needs of clients.•Prepared and presented reports of findings, illustrated quantitative and qualitative data, and translated complex findings into written analysis with heavy emphasis on audience reach, engagement, topic perception, and message tracking.•Co-created, implemented, and maintained unique collaborative research projects that combined insights analysis with statistical extrapolation, focus groups, cross-organizational expertise, peer-review, and other diverse methodologies.•Experience and expertise with platforms including Horreum/iSuite, Brandwatch, C3/NextGen, Blackwing, Factiva, BuzzSumo, PowerBI, and others.
