Women in Sales Enablement (WiSE) brings professional women with common interests together informally to achieve personal and professional growth in an environment that breeds support and trust. Our goal is to facilitate authentic connections while improving our sales enablement knowledge and skills.In Turkey and want to join us? Send me a DM and I'll include you in our next meeting

"Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return on investment of the selling system." – Forrester

Insider is world's first integrated Growth Management Platform (GMP), backed by Sequoia Capital.Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Key Achievements:-Effectively communicating the value proposition of Insider’s digital growth platform to digital marketers and e-commerce professionals.-Handling overall responsibility for hitting/exceeding monthly & annual sales targets.-Achieving significant growth with new customer acquisition; 50 new accounts including enterprises from various verticals such as Puma, Harvard Business Review, Pizza Hut, Accor Hotels, General Mobile in a highly saturated Turkish market.-Developing and implementing new sales initiatives, strategies and programs to capture key demographics.

“Intersections” was the theme and in my talk, I have talked about creating Medici Effect in the modern times.

Writing column about marketing, digital, technology, start-ups, growth and more to share and inspire young professionals.https://pazarlamaturkiye.com/yazar/selen-kartal/

Infront Sports & Media is one of the leading and most respected full service sports marketing companies in the world, based in Switzerland.KPIs:-Managing and repositioning Sports Leagues, Federations, or Sports Teams as "brands",-Increasing the awareness of sports marketing (why, how, what) in the eyes of brand managers & professionals in Turkey. Expansion of sports marketing strategies among brands to help them create connections with their consumers.Key achievements:•Brand positioning & communication strategy of "Basketball Super League" as the first invested sports property/asset of Infront Turkey. •Created digital ecosystem and content marketing strategy of Basketball Super League, •Consultancy to partner brands’ communication projects, integration of partner brands’ communication plans to League’s. •Implementation of the Infront Group’s communication & PR strategy across all relevant channels to build the awareness of Infront in Turkey.•Identified brands to partner, planning & presenting customized sports communication strategies to brands to help them reach their consumers by creating engagement & emotional boundaries, •Acquired majority of the first clients of Infront Turkey, such as ING Bank, Perfetti Van Melle andProcter & Gamble - which then exceeded sales goals in the first year of investment.

Infront Sports & Media is one of the leading and most respected full service sports marketing companies in the world, based in Switzerland.Key Achievements:•Establishment of business in Turkey; acting as an international company's "start-up" office,•Built “centralized marketing strategy” 1st time in Turkey (in collaboration with all stakeholders; Turkish Basketball Federation, 16 Basketball Clubs, partner brands of the league’s) from scratch,**Basketball Super League's new marketing strategy resulted in significant success in less than 2 seasons. Basketball Super League was ranked #1 league of Europe in 2015.

Managed hydration category brands including Damla (water), Damla Minera (sparkling water) & Powerade with brand manager.Key achievements:-Managed Hydration category brands including Damla (Water), Damla Minera (Sparkling Water) & Powerade in collaboration with Bottling Partner (CCI),-Actively involved in Damla 3-years rolling business plans, communication calendar and P&L including "Damla LRP" (Long Range Plan from 2012 to 2020) by working on the growth of volume & financials by pack,-Development & execution of “Damla relaunch” in 2013 with a big & bold IMC campaign “One drop more”, -Damla 8L glass demijohn launch with “BayJ glass demijohn” TVC in 2014, -Development of digital strategy in line with IMC plans (development of brand social media channels, creating content and launching online sales channel - www.damlasu.com.tr,-Managed product launch implementations including packaging & formula transformations in a timely manner; Damla Premium glass bottle, 330ml kids bottle, 1L PET bottle; VIS transformation, Powerade formula and packaging renewal,-Initiated the sponsorship strategy of Powerade, integrated to core brand strategy, executed activities & events.

Coca-Cola Licensing & Attractions division is crucial in driving category leadership for sparkling business-brand Coke. The main role is to support "driving brand love and value" for brand Coke;•Actively involved in the creation of “the World of Coca-Cola” Project as a new communication platform,•Co-led the creation of new contact points in retail through licensing and merchandising, “Coke Store” Project for the 1st time in Turkey BU. I supported commercialization and sales of branded merchandise to connect consumers

• Contributed to "sales process & operation improvement" projects.• Assisted B2B sales team in the order process (of retailers) inline with the sales strategy.