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Selina Roberts Email & Phone Number
Marketing Manager, Beauty
at
Farmers Trading Company Ltd
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Marketing Manager, Beauty
Location
New Zealand, New Zealand, New Zealand
Company size
Who is Selina Roberts? Overview
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Quick answer
Selina Roberts is listed as Marketing Manager, Beauty at Farmers Trading Company Ltd, a company with 1310 employees, based in New Zealand, New Zealand, New Zealand. AeroLeads shows a matched LinkedIn profile for Selina Roberts.
Selina Roberts previously worked as Senior Brand Manager at Blackmores Group and Brand Manager at Henkel. Selina Roberts holds Bachelor Of Commerce With Honours, Marketing from The University Of Auckland.
Company email context
Email format at Farmers Trading Company Ltd
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Farmers Trading Company Ltd
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Profile bio
About Selina Roberts
With over 10 years experience in FMCG roles, I have led some of New Zealand and Australia's most loved brands. I am passionate about uncovering and leveraging consumer insights to nurture and grow brands. My experience has exposed me to all facets of the marketing mix, from strategic planning, innovation development to integrated communications platform. This experience has provided me with strong financial and business acumen to effectively manage portfolios for maximum profitability. My key strengths are:• Building strong brand foundations, positioning and end-to-end creative development• Developing insight-led strategies to drive profitable innovation and consumer platforms• Outstanding project management and organisational skills, lead diverse cross-functional teams in NPD and GTM projects• Optimising portfolios via margin expansion initiatives and PPA tactics to improve category averages• Strong media planning and executions, both above and below the line via omni-channel strategy • Postgraduate Marketing qualifications
Current workplace
Selina Roberts's current company
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Farmers Trading Company Ltd
6 roles
Selina Roberts work experience
A career timeline built from the work history available for this profile.
Senior Brand Manager
Current
Nov 2022 - Present
Brand Manager
Henkel Beauty Care, Schwarzkopf RetailLead the NZ business in the development and implementation of marketing strategies and plans. Responsible for Hair Care, Styling and Colour categories.
Mar 2020 - Oct 2022
Marketing Activations Manager
Emerald Food Group
Lead the development and implementation of marketing strategies and plans for all ice cream brands across grocery, foodservice and retail channels. Brands include Movenpick, New Zealand Natural, Killinchy Gold, Zilch.
Nov 2017 - Mar 2020
Brand Manager
Lead and develop local marketing and communication strategies and implement go-to-market plans for the Cleaning & Home Care portfolio. Brands include CHUX and Handy Andy. Launched Kingsford Charcoal in NZ.
Oct 2015 - Oct 2017
Brand Manager
Brand strategy and implementation of local marketing plans, drive consumer-led initiatives to deliver brand growth. Responsible for Child Care and Baby Wipes categories, also managed Adult Care portfolio from 2010 - 2013. Brands include Huggies Pull-Ups, DryNites, Little Swimmers, Baby Wipes, Poise, Depend.
Apr 2010 - Sep 2015
Team & coworkers
Colleagues at Farmers Trading Company Ltd
Other employees you can reach at farmers.co.nz. View company contacts for 1310 employees →
RM
Rebecca Martin-King
Colleague at Farmers Trading Company LtdCanterbury, New Zealand, New Zealand
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GM
Gaylene Marwood
Colleague at Farmers Trading Company LtdNew Zealand, New Zealand
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ST
Sonia Titus
Colleague at Farmers Trading Company LtdAuckland, Auckland, New Zealand, New Zealand
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JS
Jim Smith
Colleague at Farmers Trading Company LtdNew Zealand, New Zealand
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NH
Natasha Heperi
Colleague at Farmers Trading Company LtdHamilton, Waikato, New Zealand, New Zealand
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AR
Adam Robert
Colleague at Farmers Trading Company LtdNew Zealand, New Zealand
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AS
Anna Shen
Colleague at Farmers Trading Company LtdAuckland, Auckland, New Zealand, New Zealand
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AA
Asmaa Alhadad
Colleague at Farmers Trading Company LtdNew Zealand, New Zealand
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JR
Josephine Roberts
Colleague at Farmers Trading Company LtdCanterbury, New Zealand, New Zealand
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CP
Chloe Park
Colleague at Farmers Trading Company LtdAuckland, Auckland, New Zealand, New Zealand
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Rebecca Martin-King
Colleague at Farmers Trading Company LtdCanterbury, New Zealand, New Zealand
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GM
Gaylene Marwood
Colleague at Farmers Trading Company LtdNew Zealand, New Zealand
View →
ST
Sonia Titus
Colleague at Farmers Trading Company LtdAuckland, Auckland, New Zealand, New Zealand
View →
JS
Jim Smith
Colleague at Farmers Trading Company LtdNew Zealand, New Zealand
View →
NH
Natasha Heperi
Colleague at Farmers Trading Company LtdHamilton, Waikato, New Zealand, New Zealand
View →
AR
Adam Robert
Colleague at Farmers Trading Company LtdNew Zealand, New Zealand
View →
AS
Anna Shen
Colleague at Farmers Trading Company LtdAuckland, Auckland, New Zealand, New Zealand
View →
AA
Asmaa Alhadad
Colleague at Farmers Trading Company LtdNew Zealand, New Zealand
View →
JR
Josephine Roberts
Colleague at Farmers Trading Company LtdCanterbury, New Zealand, New Zealand
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CP
Chloe Park
Colleague at Farmers Trading Company LtdAuckland, Auckland, New Zealand, New Zealand
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2 education records
Selina Roberts education
Bachelor Of Commerce With Honours, Marketing
Bachelor Of Commerce - Bcom, Marketing And International Business
FAQ
Frequently asked questions about Selina Roberts
Quick answers generated from the profile data available on this page.
What company does Selina Roberts work for?
Selina Roberts works for Farmers Trading Company Ltd.
What is Selina Roberts's role at Farmers Trading Company Ltd?
Selina Roberts is listed as Marketing Manager, Beauty at Farmers Trading Company Ltd.
Where is Selina Roberts based?
Selina Roberts is based in New Zealand, New Zealand, New Zealand while working with Farmers Trading Company Ltd.
What companies has Selina Roberts worked for?
Selina Roberts has worked for Farmers Trading Company Ltd, Blackmores Group, Henkel, Emerald Food Group, and The Clorox Company.
Who are Selina Roberts's colleagues at Farmers Trading Company Ltd?
Selina Roberts's colleagues at Farmers Trading Company Ltd include Rebecca Martin-King, Gaylene Marwood, Sonia Titus, Jim Smith, and Natasha Heperi.
How can I contact Selina Roberts?
You can use AeroLeads to view verified contact signals for Selina Roberts at Farmers Trading Company Ltd, including work email, phone, and LinkedIn data when available.
What schools did Selina Roberts attend?
Selina Roberts holds Bachelor Of Commerce With Honours, Marketing from The University Of Auckland.
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