Selma Avdić Email & Phone Number

Designed and developed e-learning courses resulting in 40% increase of client engagement and participation.Utilized instructional design best practices to create engaging and effective e-learning modules. Conducted needs assessment to identify gaps in curriculum and developed customized solutions to address them.

Elevated the strategy and development of AMA’s digital learning content by creating asynchronous learning paths, repurposing evergreen content, and incorporating quizzes to track engagement and progress. Vetted, hired, and managed SMEs regarding their content curriculum, schedule, and contract. Mentored and managed an Instructional Design Intern. Executed an annual content plan by using SEO metrics, competitive analysis reports, and conducted user interviews.

Chicago. Illinois

Conceptualized an actionable plan to pivot live training events to successful online offerings while navigating strategic decisions involving relevant content, pricing, and format. Developed, produced and moderated over 30 virtual trainings that resulted in a revenue gain of 196k for FY21 and 140k for FY22. Designed and built original AMA online courses that were used as a key incentive in a company-wide membership campaign. Created comprehensive manuals on learning tools, training best practices, and curriculum guidelines for internal and external members.

Chicago, Illinois

Boosted the success of two key revenue generating online programs: Virtual Conferences and Sponsored Webinars by establishing a customer centric approach. Coordinated a cross departmental collaborative process when producing virtual conferences, which resulted in an increase in registration, engagement, and sponsor retention. Provided high level customer service and support to AMA sponsors, speakers and stakeholders, by conducting technical training, content assistance, and moderation support.

Chicago, Il

Created custom academic plans for over 400 students resulting in improved academic performance and enhancement of career prospects.Decreased dropout rates by 30% by implementing a mentorship program and flexible virtual office hours. Developed effective workshops, training, and tutorials to onboard students.

Skokie, Il

Chicago, Il