Sean Mccaffrey

Sean Mccaffrey Email and Phone Number

President and Chief Executive Officer @ GSTV
New York, NY, US
Sean Mccaffrey's Location
New York, New York, United States, United States
Sean Mccaffrey's Contact Details
About Sean Mccaffrey

Sean is CEO of the new Destination Media and GSTV. He was recruited to lead the next generation of growth following a joint venture announcement that combined the assets and operations of Verifone's media division with the former Gas Station TV, owned by Detroit-based Rockbridge Growth Equity and Falcon Investment Advisors.  The combined business now operates under the GSTV brand and deliver 3.3 billion brand safe 1-to-1 annual impressions from over 29,000+ locations in all 50 states.Sean previously served as EVP – Strategy & Partnerships at Clear Channel Outdoor, Americas. While at CCO he led all strategic revenue activity with leading agency and brand partners and pioneered new product and partnership approaches to OOH, DOOH and integrated media campaigns. He’s been continually focused on driving business results by understanding the evolution of media, the consumer journey and behavioral insights by using data, technology and the power of content to drive brand and consumer engagement. While at Clear Channel he also led industry sales and marketing initiatives across verticals, integrated sales partnerships, industry events such as Cannes Lions, CES, ANA events and so on and he has been a featured speaker and writer. He also led global client outreach & strategy which created first-to-market global client and agency partnerships across technology, fashion, beverages and more as well leading global agency holding companies.Prior to his last role, Sean held a variety of executive sales and marketing positions across North American regions. He began his career at a private-equity backed media company which ultimately grew to a 9-figure IPO and subsequent acquisition and consolidation of an industry sector. Working for both small and large organizations and public and private ownership, he has a broad point-of-view of managing organizational change, integration, business growth strategy, team strategy development and collaborative leadership and vision.

Sean Mccaffrey's Current Company Details
GSTV

Gstv

View
President and Chief Executive Officer
New York, NY, US
Website:
gstv.com
Sean Mccaffrey Work Experience Details
  • Gstv
    President And Chief Executive Officer
    Gstv
    New York, Ny, Us
  • Gstv
    President & Chief Executive Officer
    Gstv Sep 2017 - Present
    Detroit, Mi, Us
    GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of retailers.Reaching 116 million American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following GSTV interaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Viewers enjoy informative and entertaining segments from Live Nation, Cheddar, So Yummy, The Chive, What's Trending, The List, CNET, On-the-Go Weather and more. GSTV can be viewed throughout the country at leading fuel retailers like Speedway, Circle K, Tesoro, Sunoco, BP, Chevron, Conoco-Phillips, Gulf, Arco, Marathon, Exxon-Mobil, Shell and Murphy USA. And we're continually innovating to build smart solutions for brand partners with best in class data and analytics partners like Acxiom, Circa, Foursquare, Mastercard Advisors and more.The GSTV network overview:▪ 116 million monthly unique viewers (40% of US Adults)▪ 3 Billion annual impressions (verified 1-to-1 engagements)▪ 30,000+ locations ▪ 205 DMAs across all 50 states
  • Iab
    Board Member Iab Video Center
    Iab Jun 2023 - Present
    New York, New York, Us
    Board Member of The IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global advertising marketplace
  • Ad Council
    Member Board Of Directors
    Ad Council Apr 2018 - Present
    New York, Ny, Us
    The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing action around significant public issues, creating a measurable difference in society.
  • Oaaa
    Member Board Of Directors
    Oaaa May 2020 - Present
    Washington, Dc, Us
  • Dpaa
    Member Board Of Directors
    Dpaa Sep 2017 - Present
    New York, Ny, Us
  • Clear Channel Outdoor
    Evp / Strategy & Partnerships
    Clear Channel Outdoor Sep 2014 - Aug 2017
    New York, Ny, Us
  • Clear Channel Outdoor
    Vp/International Sales & Marketing
    Clear Channel Outdoor May 2001 - Aug 2014
    New York, Ny, Us
  • Eller Media
    Corporate Director/Business Development
    Eller Media Dec 1999 - May 2001
  • Universal Outdoor
    National Account Executive
    Universal Outdoor Nov 1997 - Dec 1999

Sean Mccaffrey Skills

Outdoor Advertising Media Buying Advertising Media Planning Integrated Marketing Digital Marketing Ooh Advertising Sales Digital Media Media Strategy Social Media Marketing Marketing Strategy Marketing Communications Relationship Marketing Sponsorship Digital Strategy Marketing Management Mobile Marketing Brand Development Interactive Marketing Strategic Partnerships New Media Media Sales Lead Generation Brand Management Online Marketing Customer Insight Traditional Media Sales And Marketing Leadership Creative Direction Marketing

Sean Mccaffrey Education Details

  • Drake University
    Drake University
    Journalism & Mass Communication

Frequently Asked Questions about Sean Mccaffrey

What company does Sean Mccaffrey work for?

Sean Mccaffrey works for Gstv

What is Sean Mccaffrey's role at the current company?

Sean Mccaffrey's current role is President and Chief Executive Officer.

What is Sean Mccaffrey's email address?

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What is Sean Mccaffrey's direct phone number?

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What schools did Sean Mccaffrey attend?

Sean Mccaffrey attended Drake University.

What skills is Sean Mccaffrey known for?

Sean Mccaffrey has skills like Outdoor Advertising, Media Buying, Advertising, Media Planning, Integrated Marketing, Digital Marketing, Ooh, Advertising Sales, Digital Media, Media Strategy, Social Media Marketing, Marketing Strategy.

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