Sarah E. Murphy Email & Phone Number

California, United States

United States

Remote

Remote

Oversaw the company's marketing activities and initiatives. Developed marketing campaigns starting with strategy, to copy and design, through execution, on various digital and social media platforms. Continued to monitor each campaign's performance and adjust for maximum efficacy. Responsible for event planning & management, educational seminars, potential client and partner outreach.

Orange County, California, United States

Newport Beach, Ca

Essential global team member that established Wild by Nature CBD and Wild by Instinct Vape.Contributed to the creation of the brands' identities, marketing strategies and product development. Implemented effective marketing strategies as newly developed product lines were introduced in domestic and international markets. Maintained relationships within the market which were imperative to the seamless introduction of goods. Analyzed market research that informed campaign development and content creation. Carried out project duties such as the delivery of legally compliant packaging, development of a brand book and guidelines, coordination of photo shoots, website development and maintenance, planned and executed all logistics for 4-day kickoff event for the global team. As the company expanded, assumed responsibility for employee onboarding and provided all with the tools and knowledge needed to have an immediate impact.

Orange, Ca

Partnered with the Marketing Manager in providing continuous support to the sales team and the client base, with satisfaction and retention rates having reached new levels of growth. Spearheaded marketing strategies that incorporated social media content, digital advertising, and email campaigns crucial to reaching more clients within the market. Furthermore, updated the company website with content reflecting new products and mirroring branding utilized in various marketing efforts. Integral in the planning and execution of trade show projects with results often exceeding expectations.

Newport Beach, Ca

Directed the wholesale specialty coffee program and executed strategies that resulted in exponential and continued company growth. Built and strengthened relationships with wholesale customers and increased retention having ensured that company products were distributed on schedule. Additionally, established a team of high-achieving employees that fulfilled customer orders. Assumed control of financial management, essential to the company remaining sustainable and profitable. Designed materials that enhanced brand awareness and promoted new features such as the company’s subscription service. Implemented multiple systems that streamlined operations that resulted in reduced costs and increased revenue.

Bethlehem, Pennsylvania

Oversaw marketing activities and initiatives, having conducted market research, evaluated current trends, and identified target audiences. Launched progressive campaigns that promoted the company’s products and services having utilized a combination of print and digital advertising, constant contact, event management, and supplementary platforms and solutions, to reach a wider range of consumers. Additionally, ensured that consistent branding was maintained throughout all efforts and that strict deadlines were met. Continuously tracked campaign performance and adjusted content, messaging, and strategies for optimal impact.