Designing and developing communication assets to support internal stakeholders across Brazil, Colombia, Mexico, Spain, the United States, and the Netherlands. Building relationships and creating content for employees within the Hotmart Company group, including Brazilian eNotas and American Teachable. Managing and producing content across communication channels such as chats, newsletters, emails, and scripts to ensure the timely and accurate delivery of fresh and updated information. Leveraging AI capabilities to write and translate internal content and enhance creative communication strategies, making routines more agile and productive. Developing a corporate Intranet and revamping the internal channel matrix, including the integration of internal rituals and management of corporate LinkedIn and TikTok platforms. Evaluating campaign effectiveness, fostering community engagement, and coordinating internal events. Implementing change management strategies across multiple formats and channels to enhance organizational communication. Collaborating with Employer Branding and Diversity & Inclusion teams to strengthen organizational initiatives.

Planning, development and execution complex communication/marketing/HR plans and projects (contracts, payments, reports, budgets, timelines), 360 campaigns (across various platforms), aligned with the overall brand strategy and business objectives; Also internal communications/endomarketing strategy, culture, employer branding, brand reputation/brand strategy, D&I initiatives and change management in multiple formats/channels; Collaboration closely with cross-functional teams, product marketing, channel marketing and sales to solve institutional and corporate communication demands, including new product launch communication strategies (B2B/B2C) and website/app updates (campaigns and copy); Internal/external events management - logistics and negotiating for contracted event space and catering; Management of internal channels such as Intranet, newsletters and internal magazine; Social media management (Instagram, LinkedIn, TikTok, Twitter, Facebook, Youtube): content creation, video records (courses, podcasts, web series), monitoring, interactions, influencer marketing (viral content) and performance indicators; External communications and media relations. PR initiatives end-to-end execution: agency management, relationship meetings, cross-functional alignment and success measurement.Achievements: total rebranding - institutional brand identity, voice and positioning (2022); webseries "Digital Transformation" on Youtube channel (2022); environmental campaign "Values transform" (2021/2022); new app release (2021); employees training program (2021).

Daily journalistic producing/reports including all genres and formats, also live experiences on local TV news programmes in various cities such as Resende, Aparecida, Montes Claros and Linhares. Scriptwriting and reporting for special series. Also experience producing the daily TV soap opera ‘O tempo não para’ and daily TV show ‘Encontro com Fátima Bernardes’ at TV Globo.

Planning, development and execution support for external communication projects (contracts, payments, reports, budgets, timelines), such as various activities to support dialogue and social investments (focusing on education, volunteering and entrepreneurship); Internal communications strategy across multiple channels (Intranet, newspaper and website), culture, brand reputation/brand strategy and change management; Collaboration closely with cross-functional teams to support 360 projects; External events support - logistics and negotiating for contracted event space and catering;Management of regular newsletter for community influence areas (content, photography, graphic budgeting and distribution).