Senior Account Executive
CurrentSocial Media Management | Client Relationship Management | Team Management | Creative Ideation | Provided strategic digital marketing counsel to clients across various industries, leveraging market research and competitor analysis to identify opportunities and challenges.Managed end-to-end digital marketing campaigns, from planning and execution (including ATL/BTL creative ideation and content development) to measurement and optimization with a focus on ROI.Developed and implemented creative and engaging content strategies for various social media platforms, fostering brand awareness and community engagement.Oversaw the execution of ATL and BTL campaigns, including print, radio, and outdoor advertising, ensuring seamless integration with the overall digital marketing strategy.Collaborated with cross-functional teams (e.g., design, development, sales) to ensure project success, demonstrating strong project management skills and team leadership.Monitored and analyzed campaign performance using key metrics (e.g., website traffic, engagement rates, ROI) to drive continuous improvement through analytics.Stayed updated on the latest digital marketing trends and technologies to ensure clients benefit from cutting-edge solutions.