Senka Švraka Email & Phone Number

Vilniaus, Lithuania

Croatia

Zagreb, Croatia

Zagreb Hrvatska

Zagreb, Croatia

Increasing the brand's media coverage by 50% using development and implementation of the Paid Content Distribution and Paid PR Placements working closely with Content Creators, Online Publishers, Media Companies, and Marketing Agencies from conception to launchIncreased the earned or organic partnership for INTIMINA by 50% using the negotiation tactics which are based on deep market price research of Paid Content and experience of setting the partnership deals for over one… Show more Increasing the brand's media coverage by 50% using development and implementation of the Paid Content Distribution and Paid PR Placements working closely with Content Creators, Online Publishers, Media Companies, and Marketing Agencies from conception to launchIncreased the earned or organic partnership for INTIMINA by 50% using the negotiation tactics which are based on deep market price research of Paid Content and experience of setting the partnership deals for over one yearOverseeing and managing the overall (one-year) budget for Paid Media Department by working in several programs for managing budgets such as internal Google Analytics, Tubular, and Content TrackerGrew positive consumers impact for more than 8 INTIMINAs products using daily protection of the online reputation which has increased the weekly conversion rate by 0.6% as one of the most important KPIsExtended the number of Users and Sessions by 20% by managing collaboration between the Digital Marketing, BrandManagement, and Social Media Departments to increase the reach number of Paid PlacementsCreating, setting up paid media ad campaigns for the product launch, accurately managing budget over $100k; optimizing paid media campaigns with more than 200 Influencers and about 350 publishers from all over the world Show less

Zagreb, Croatia

Developed and executed an effective Public Relations Strategy by meeting the Project's objectives within the schedule and budget by ensuring more than 12 earned collaborations with Media Publishers,and Content Creators,leveraged existing media relationships, and cultivated more than 21 new contacts within Hospitality Industry by preparing more than 5 B2B events in different cities across Croatia; worked as a single point of contact for over 200+ people in the Hospitality Sector including… Show more Developed and executed an effective Public Relations Strategy by meeting the Project's objectives within the schedule and budget by ensuring more than 12 earned collaborations with Media Publishers,and Content Creators,leveraged existing media relationships, and cultivated more than 21 new contacts within Hospitality Industry by preparing more than 5 B2B events in different cities across Croatia; worked as a single point of contact for over 200+ people in the Hospitality Sector including business and project partners, the project applicants, representers of Public Administration BodiesCreated and implemented strategic marketing plans in order to grow candidates' applications, increasing applications by 50% in 3 monthsDeveloped a cohesive visual branding strategy for the project including two parts of visual identity, achieved an 80% satisfaction rate on post-designed internal surveysRevamped Raise the Bar's social media accounts, improving user engagement by over 60% on Facebook, and Instagram as the key project's communication channelProposed more than 10 key projects changes based on research and understanding of industry trends affecting the Hospitality workers and make appropriate recommendations regarding communication strategies surrounding them to make the HoReCa channel a relevant place to increase the knowledgeSelf-taught co-author of UX/UI project website managed to ensure the visual and content creative angle based on applications past-experience, website generated more than 150 daily views and generated more than 10 weekly applicationsNegotiated more than 25% of reduction in design costs with external vendors to build all the key elements of the Academy by evaluating offers and results from an internal auction of multiple vendorsPrepared an annual tactic plan for next year based on a survey conducted on more than 500 people involved, and previous results by making progress in the growth of candidates' applications by 30% Show less

Croatia

Responsible for ensuring that all students received the studying materials and provided support to students who required extra guidanceCoordinate communications and organized meetings and their logistical elements

Zagreb

Manages all external communications for the Student Association eSTUDENTDrafts press releases, periodic reports, and constant Social Media posts to improve the media visibility of the Student AssociationCollaborated with other departments and professionals to ensure that all activities were planned and communicated in time.

Croatia

Writing and evaluation of marketing strategy for web-portal Worked closely with other groups to achieve our monthly goals

Zagreb

Collaborated with desk, journalist, producers, and managers on story development Wrote daily content, and met the deadlinesCreated engaging copy, with images and video that work well across website apps, Social media, and e-mail addresses

Master'S Degree, Public Relations/Image Management, 4.7

Awarded the distinction of Cum Laude. Master's thesis was "The Relationship between Visual Identity of Croatian Chocolate Brands and Their.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, 4.5

High School Diploma, Mathematics