Serafim Ivanov Email & Phone Number

Tashkent, Uzbekistan

FinTech start-up operating in the Uzbekistan market in collaboration with one of the biggest banks in the country.– Spearheaded SMS marketing campaigns targeting new customer acquisition, resulting in a 58% reduction in credit card acquisition costs compared to targets.– Implemented automated workflows throughout the customer journey, boosting the conversion rate from app installation to card acquisition by 39%.– Leveraged customer segmentation and targeted SMS/push notifications to increase retention rate by 27% and customer lifetime value (LTV) by 34%.

Moneyplace.io is a SaaS platform for marketplace analytics, which helps sellers raise their outcomes by choosing profitable goods for selling, concurrent analysis, SEO optimization, etc.– Developed and executed a "Welcome" email sequence, increasing conversion to paid subscriptions by 50% after the free trial period.– Launched automated email funnels with 25-30% open rates and 23-26% click-through rates, driving a 43% increase in post-trial conversions.– Created website chatbots and pop-ups, resulting in a 63% increase in qualified leads.

EDPRO Academy is the 22nd largest EdTech company in the Russian market, which provides online courses in psychology, interior design, coaching, and other fields with official diplomas after graduating.– Generated $145,000 in additional revenue over six months through website chatbots, significantly increasing qualified leads.– Collaborated with developers to create an automated webinar system, reducing time and costs by 73% while hosting 500+ unique auto-webinars monthly.– Built and led a high-performing CRM team of 9 (5 managers, 4 copywriters), fostering talent development and promoting internal growth.

– Implemented an omnichannel communication strategy, increasing lead-to-customer conversion by 56%.– Increased email marketing revenue by 36% over four months through rigorous A/B testing and data-driven optimization.

– Reactivated 15% of a dormant customer database through targeted email campaigns.– Exceeded online course sales targets by 136% through segmented, content-focused email marketing.