Leading media strategy and media planning & buying processes for MediaMarkt, Mondelez, Duracell, Visa, Heinz

Leading media strategy and media planning process of MediaMarkt.Leads team to develop creative plans that optimize different media channels.Leadership of media planning team, directly managing a team of 4 people in all aspects of media planning and buying process.Build and maintain strong relationship with brand teams.

o Building and leading “pitch teams” for both global and local pitch processes.o Lead the teams inline with brands’ briefs from beginning of the process to the end. o Understanding the brief. o Building a team structure due to brief needs. o Leading strategic direction. o Collaboration with wider loop team including digital strategists and planners.

o Developing strategic plans in line with the brands’ campaign goals and objectives o Leading buying & scheduling processes for brandso Management of the planning and activation teamo Leads team to develop creative plans that optimize different media channelso Responsible for planning across all media – online and offlineo Management of the media processo Clear understanding of consumer and categoryo Build and maintain strong relationship with brand teams.

Conduct all kind of media planning and buying activities for global and domestic clients such as; Haribo, New Balance, Shiseido, Liu Jo, Hoover, Sompo Japan, Berentzen, Astra Zeneca.o Developing strategic plans in line with the customer’s campaign goals and objectives o Preparing competitive analysis for each clients. o Buying, preparing, organizing; TV, newspaper, magazine, outdoor, radio and cinema media plans. o Post-campaign analysis in order to show the effectiveness of the campaign for each client.

Conduct all kind of media planning and buying activities for global and domestic clients such as; New Balance, Shiseido, Teknik Yapı, sahibinden.com (e-commerce), EA Games, Önay Garden, Alkev o Developing strategic plans in line with the customer’s campaign goals and objectives o Preparing competitive analysis for each clients. o Buying, preparing, organizing; TV, newspaper, magazine, outdoor, radio and cinema media plans. o Post-campaign analysis in order to show the effectiveness of the campaign for each client. o Gathering, preparing and analyzing whole trading datas of Mediacom and to be coordinated with Group M for developing trade system.

Conduct all kind of media planning and buying activities for global and domestic clients such as; New Balance, Shiseido, Teknik Yapı, sahibinden.com (e-commerce), EA Games, Önay Garden, Alkev o Developing strategic plans in line with the customer’s campaign goals and objectives o Preparing competitive analysis for each clients. o Buying, preparing, organizing; TV, newspaper, magazine, outdoor, radio and cinema media plans. o Post-campaign analysis in order to show the effectiveness of the campaign for each client.

Was responsible from the accounts that written below as an Account Executive. Nokia, Philips, Honda, Anadolu Sigorta (Local Insurance Company), Dedeman, Özgörkey Gıda(Feast), Paralimpik