Lead an agile team (12 members; including commercial & technical backgrounds) and responsible of commercial growth and base marketing & customer value management strategy, Organize customer base actions aiming to achieve superior customer satisfaction, maximize revenues.Create short, mid & long term business roadmaps to achieve commercial targets and sustainable revenue growth.Prioritize initiatives based on highest potential impactWorking closely wide-range stakeholders ( brand, channels, acquisition teams, IT teams etc. )

Prepaid base marketing value management strategy, organize customer base actions aiming to achieve superior customer satisfaction, maximize revenues by increasing and sustaining customer lifetime, activity and value.Multi-channel marketingDefines target group (who) and customer journey in Pega (how), working closely with commercial lead to define offers (what) and channel lead to define channel orchestration (where), as well as decision architects to make sure relevant developments are madeInterpret prepaid monetisation strategy into actionable programmes of activity for each channel and set volume and value targets by channel.

• Responsible of revenue growth KPI's• Agile way of working

• Creating & applying pricing strategies for consumer business to drive incremental revenue growth and margin• Responsible of revenue growth KPI's

• Create pricing strategies for Direct to Consumer business to drive incremental revenue growth and margin• Apply various pricing techniques including everyday pricing, promotional pricing, and markdown pricing to help achieve marketing and sales goals• Observe the Market Pricing Strategy to propose new actions, concepts and alternatives based on customer insights and market analysis.• Design new tariffs and campaigns with the goal of maximising ARPU & AMPU & EBITDA

•Responsible from Money Club brand management.•Responsible from mass Money Club campaigns and deciding&optimizing customer communication channels.•Responsible from Money Club Mass Campaigns Budget•Developing and conduct local loyalty campaigns,•Conducting loyalty, customer retention, spending campaigns and monitoring KPI's and budget•Monitoring all campaing processes and producing development projects.•Responsible from Money Club brand visibility and awaraness.•Supporting to social media campaigns.•Develop and conduct marketing and campaign strategies to increase Money Club and Migros brand value•Coordinate business unites, 3rd partners and campaign management team•Responsible from Brand Partnerships such as THY Miles&Smiles, Money Bonus co-branded credit card, Petrol Ofisi and etc.•Build and improve brand partnerships to develop Money Club Loyalty Program

•Responsible from Money Club brand management.•Responsible from mass Money Club campaigns and deciding&optimizing customer communication channels.•Responsible from Money Club Mass Campaigns Budget•Developing and conduct local loyalty campaigns,•Conducting loyalty, customer retention, spending campaigns and monitoring KPI's and budget•Monitoring all campaing processes and producing development projects.•Responsible from Money Club brand visibility and awaraness.•Supporting to social media campaigns.•Develop and conduct marketing and campaign strategies to increase Money Club and Migros brand value•Coordinate business unites, 3rd partners and campaign management team•Responsible from Brand Partnerships such as THY Miles&Smiles, Money Bonus co-branded credit card, Petrol Ofisi and etc.•Build and improve brand partnerships to develop Money Club Loyalty Program