Serena Balbo Email & Phone Number

Responsible for coordinating and managing the social media channels of 10+ European-funded projects, facilitating the transfer of research-based knowledge into actionable social media content. Specialities include:▪ Crafting tailored content for LinkedIn, X, Bluesky, Instagram, and Facebook▪ Editing videos on Adobe Premiere Pro▪ Designing visuals (e.g., social media cards, carousels, short videos) on Canva Pro▪ Creating and delivering presentations for social media training… Show more Responsible for coordinating and managing the social media channels of 10+ European-funded projects, facilitating the transfer of research-based knowledge into actionable social media content. Specialities include:▪ Crafting tailored content for LinkedIn, X, Bluesky, Instagram, and Facebook▪ Editing videos on Adobe Premiere Pro▪ Designing visuals (e.g., social media cards, carousels, short videos) on Canva Pro▪ Creating and delivering presentations for social media training sessions ▪ Applying basic knowledge of project management▪ Analyzing channel performance and aligning strategies with KPIs Show less

Pavia

Responsible for the communication and marketing areas of the wine-based service Saturnalia. Main tasks and used softwares:▪ Copywriting: planning and publication of blog and social media posts,social media advertisements, press releases, newsletters (Hubspot),automated emails (ActiveCampaign).▪ SEO strategies: Google Search Console, Google Trends, Semrush;keywords mapping; link building.▪ Website building: Wagtail, Wordpress, Elementor; basic knowledge ofGoogle Tag… Show more Responsible for the communication and marketing areas of the wine-based service Saturnalia. Main tasks and used softwares:▪ Copywriting: planning and publication of blog and social media posts,social media advertisements, press releases, newsletters (Hubspot),automated emails (ActiveCampaign).▪ SEO strategies: Google Search Console, Google Trends, Semrush;keywords mapping; link building.▪ Website building: Wagtail, Wordpress, Elementor; basic knowledge ofGoogle Tag Manager; setting of GDPR-compliant cookies.▪ User Experience strategy development on Saturnalia platform: analysisof users' session recordings; basic knowledge of Figma and Miro;creation of Google Forms to assess customer satisfaction.▪ Web analytics: delivery of reports based on Google Analytics 4 andYandex metrics.▪ Project management: organisation of tasks through Taiga and Trello;delivery of competitive analysis reports.▪ Support in preparing pitch decks.▪ Support in selecting and interviewing new candidates. Show less

Pavia, Italia

▪ Indexing and content analysis of international newscasts during their prime time (BBC News andARD Tagesschau);▪ Management of the company database dedicated to indexing activities;▪ Summary, processing and content analysis of qualitative data, carried out both based on personal knowledge and specific software (Iramuteq).

Master'S Degree, Digital Communication, 110/110 With Distinction

Bachelor'S Degree, Foreign Languages (English, French, German), 108/110

Scientific High School Diploma