Serena Doherty Email & Phone Number

Brighton And Hove, England, United Kingdom

• Building and overseeing the implementation of full funnel strategies across all Social Media clients;• Working with Content, Paid Media and Paid Social Teams to ensure a seamless omniplatform strategy including campaigns, tone of voice, and creative;• Creating quarterly plans and calendars that align with each client’s business(es);• Managing influencer research and outreach in-line with audiences (manually and using tech, Sway Me Good);• Writing briefs for photographers, videographers, graphic designers and influencers;• Managing photoshoots and videoshoots as well as creating content onsite;• Training clients’ staff as part of building Employee Advocacy • Programs to empower employees to share relevant, engaging content on Social Media;• Training and providing strategy for clients’ internal Social Media teams including how to create engaging video content, how to write to audiences, implementing tone of voice, and how to use keyword and hashtag research in their copy;• In-depth reporting using Google Analytics, Rival IQ and Looker Studio;• Using analytics to fine-tune strategy and output to reach KPIs;• Building packages and processes to reach these goals and offer these services to clients in the most efficient and effective way possible;• Updating processes in-line with platform changes and new best practices;• Managing clients’ social media accounts.

Brighton, England, United Kingdom

• Building internal training programs for Social Media Executives;• Editing content from the Social Media Team;• Making processes that work within the team and between different departments;• Creating training programs for clients’ in-house teams and implementing them;• Overseeing the development of Social Media Executives;• Creating a UTMs format to use across clients for the best tracking of performance and KPIs, utilising new features and adapting to GA4;• The management of larger and more complex clients’ social media accounts.

Brighton, England, United Kingdom

• Auditing social media accounts;• Competitor research;• Influencer research and strategy;• Creating a bespoke full funnel social media strategy per client and per platform;• Optimising social media accounts to improve performance and UX;• Strategic short-form copy-writing adapted to each platform;• Making creative on Canva;• Building social media processes to streamline the customer experience;• Client communications via email, phone, video calls and face-to-face meetings;• Monthly detailed analysis and reporting;• Collaborating with clients on their branding;• Collaborating with other departments including Paid Social Media, SEO, Digital PR, Design and PPC;• Building organic social media training programs;• Co-chairing the Social Committee.

• Creating and implementing social media strategies in-line with business objectives (including paid posts); • Scheduling daily content across Facebook, Twitter, Instagram and Pinterest (doubling Pinterest viewers in a year from one to two million, now 3 m);• Ecommerce copywriting; • Pitching and creating original material for the blog with SEO, the existing audience and target market at the forefront; • Producing newsletters via DotDigital; • Editing existing content across the blog (including images using Photoshop); • Editing video using Premiere Pro and creating mini-video with Splice (app); • Reporting on progress with the use of analytics and using them to inform social media strategies.

London, United Kingdom

• Maintaining social media channels on Facebook, Twitter and Instagram;• Live tweeting events and engaging with others who are interested and/or attending the event;• Creating short videos as teasers for events and longer videos;• Editing the blog with SEO in mind.

London, United Kingdom

• Managing daily output of social content including Facebook, Twitter, YouTube, Instagram and Pinterest;• Creating original material for social media and the blog;• Uploading videos and editing them into shorter videos for promotion across social media platforms;• Conducting research, image sourcing, subbing and SEO;• Producing newsletters using Mailchimp;• Reporting on progress with the use of analytics and using them to for social media strategies.

London, United Kingdom

• Editing and maintaining social media channels on Facebook, Twitter and Instagram;• Promoting products and treatments;• Editing blog posts with SEO in mind.

London, United Kingdom

• Managing daily output of social content including Twitter, Facebook YouTube, Instagram and Pinterest;• Writing blog features with SEO in mind and uploading content;• Interaction on various social media platforms;• Conducting research, image sourcing, subbing and SEO;• Producing monthly newsletters using Mailchimp;• Increased website visits ten-fold in twelve months;• Reporting on progress with the use of analytics and using them to inform the social media plan.

London, United Kingdom

• Creating awareness around upcoming events;• Creating social media posts on Facebook, Twitter and Pinterest and using analytics to tailor each approach;• Designing, writing and sending newsletters around events, new products and promotions;• Image editing for new products and events.

London, United Kingdom

• Writing features and news as well as editing contributed content;• Creating infographics, conducting research, image sourcing and SEO to create useful content to showcase the company’s expertise;• Writing with statistical analysis at the forefront;• Social media posts on Twitter and LinkedIn to reach the target market of employers;• Reporting on progress and using them to inform the social media plan.

• Writing news, features, reviews and interviews for print and online;• Transcribing, shadowing and research.

Journalism Multimedia Nctj Diploma, Journalism

English & American Literature And Sociology, Literature, Humanities

Activities and Societies: CSR FM, InQuire, InQuire Live, No-Wave Cinema Club, School of English Mentor Scheme, Rock Society• Radio.