Serena Samson Email & Phone Number

Los Angeles, California, United States

- Designed and operated personal online marketplace, maintaining five-star ratings from over 150 customers.- Curated and sold over 300+ products.- Wrote persuasive sales and social media copy for all products.

New York City Metropolitan Area

- Created and executed end-to-end influencer campaigns, collaborating with cross-functional teams to ensure seamless execution, from campaign ideation and content creation to performance analysis, consistently meeting or exceeding KPIs.- Successfully identified, onboarded, and managed a diverse range of influencers across various platforms, growing our influencer network by over 50%- Negotiated favorable terms and agreements with influencers, balancing budget considerations with influencer expectations, resulting in average cost savings of 15% while maintaining quality partnerships.- Implemented robust measurement frameworks to assess the ROI of influencer campaigns, tracking key metrics such as engagement, reach, conversion rates, and customer acquisition costs, leading to informed budget allocation decisions

Spain

- Worked as an English language assistant for 12-18 year-olds in a local bilingual highschool.- Increased motivation of students learning a foreign language through meaningful relationships, with a long-term goal to give students better access to global professional opportunities in the future

United States

- Created go-to-market strategies for eBay OnCampus to bolster brand awareness, audience acquisition, feature adoption, and user retention.- Bridged cross-team communication across marketing, design, content, and product domains to support eBay OnCampus launch- Introduced a Gen Z voice to the content design of eBay Stores and eBay OnCampus, focusing on in-app education, push notifications, and UX microcopy- Conducted industry research and competitive analyses to compile consumer insights specific to GenZ shopping behavior.

Manhattan, New York, United States

- Researched and identified 3,000 new prospects in the influencer market, and converted 300 of them with rate cards to a commission-based payment model.- Developed targeted content for and managed various social media platforms (Instagram, TikTok, LinkedIn and Facebook) and increased total following through implementing influencer marketing campaigns.- Assisted coordination of meeting logistics, organizing materials and taking notes to track discussions and new implementation plans.

Chico, California, United States

- Top producer at cold calling to solicit donations for CSU Chico.- Utilized my emotional intelligence when needed in order to close a high volume of sales.- Designed and manipulated my cold calling scripts for maximum success.