Serena Yan Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

Wilmington, Delaware, United States

Detroit, Michigan, United States

· Implementing content strategies as part of campaigns, including content creation, landing pages, email template design, promotional assets (flyers, infographics, presentations)· Developing SEO optimization strategies for blogs that increase the company's search engine results rankings to drive results towards business objectives· Performing keyword research to identify high-value search phrases to drive traffic that will convert into leads on landing pages through Google Ads· Researching the real estate market, analyzing trends to streamline Marketplace Home's marketing strategy, and how to best engage target audiences

· Researched and analyzed market trends, customer behavior, and competitive landscape while providing recommendations to agents· Communicated campaign deliverables, objectives and timelines to agents while providing instructions for promotion or use· Supported individual agents in establishing and evaluating their branding and marketing strategy onlline· Created marketing deliverables including flyers, online graphics, presentations, and brochures· Planned and managed meetings and events by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

Greater New York City Area

· Developed and executed a consumer-facing content calendar, focusing on creating more brand awareness and driving follower engagements· Designed frameworks and site maps and wrote copy for the new LabFinder website· Created and sent out press release materials and fielding incoming media requests accordingly· Managed social media campaigns and day-to-day activities, including assisting with editorials, creating and posting content, staying current of trending topics and industry news

Greater New York City Area

· Produced and edited content for the LabFinder blog, including partnerships with influencers and in-house articles· Edited and helped create company’s marketing materials (presentations, information pamphlets, website pages)

Prague, The Capital, Czech Republic

· Developed and managed social media content in accordance to brand voice and current events· Created and reformatted graphics and videos pertaining to weekly articles

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Media, Culture, And Communications

Activities and Societies: Associate Director of the NYU Diversity Arts Festival, New York University Women's Swim Team (2014-2016).