Serena Y. Email & Phone Number

Canada

Asia Pacific

1. APAC Regional Marketing & Creative Design- Leads marketing strategies and creative development for the Asia-Pacific market, aligning with global standards and local preferences.- Designs both digital and print marketing materials.- Regionalizes and produces dive computer product renders 2. APAC Tradeshow Management- Oversees planning and execution of regional tradeshows, coordinating with vendors.- Designs and manages tradeshow booth presentations and exhibits, and assesses event outcomes for continuous improvement. 3. Support for HQ Key Projects- Provides support for headquarters’ major projects

Asia Pacific

- Responsible for Asia Pacific Marketing - Providing high-level involvement for key projects at HQ such as Product Launches, Shearwater’s Authorized Demo Centre and Professional programs- Responsible for creating various graphic designs (print & digital) for HQ from ads, product sleeves, price lists, posters, brochures, release notes, T-shirts and more.- Responsible for website content updates (Asian Languages)- Designed graphics for the booth at DEMA 2023- Designed PEREGRINE ADVENTURES EDITION sleeves and created all launch multi-lingual marketing visual collaterals for various platforms- Created & Designed new POS display set- Created & Designed all external and internal multi-lingual graphic assets for PERDIX 2 and PETREL 3- Directed SWIFT lifestyle video (shot in Thailand)- Created & Designed TERIC X SWIFT box and created all marketing visual collaterals- Designed TERIC JOURNEYS EDITION sleeves and created all launch multi-lingual marketing visual collaterals for various platforms

Richmond, British Columbia

- Shearwater's first live product launch of the Peregrine (Responsible for all content creations from video to graphics and coordination of entire launch)- Art direction for Lifestyle shoots for Teric and Peregrine - Responsible for Creative Branding for NA and Global- Responsible for all Graphic Designs (Print and Digital)- Responsible for Graphics support Engineering Department & Operation - Responsible for website content updates

Richmond, British Columbia, Canada

Hong Kong

Vancouver, Canada Area

Richmond, British Columbia, Canada

Responsibilities:- Provides consultation services with customer for print related projects- Coordinates print projects production workflow- Produces and arranges deliveries for Print Orders from online to walk-ins to commercial prints- Assists customers in shipping and handles packages- Consults, Assists and Produces Pack and Ship services for Customers- Assists in daily store operations including retail, handling cash register/POS, self-serve, shipping, print production, store openingRecognitions:- Two Time Recipients of the Team Member of the Month Award in recognition of outstanding delivery of the Purple Promise, one for BC and one for Entire Canada Region- Top 10 Team Members for Regional District and Canada in Sales Growth- Help pushed quarterly sales growth over 100%

Graphics Design, Photography, Website content updates and applied fine arts such as sketching, painting （acrylic）and so forth.

Vancouver, Canada Area

Responsibilities:- Co-ordinating and managing daily web marketing such as E-Newsletters, Social Networking sites and regular marketing activities. - Photographing and creating visual layouts for E-newsletter- Photographing for some special events- Assisting in research and development for International Market.- Assisting Creative Director in producing marketing collateral and projects.- Attending National/International Tradeshows and Fairs.

Burnaby, British Columbia, Canada

Responsibilities:- Providing daily e-mail responses to International/Local Customer's inquiries- Providing support to internal requests from major departments such as Application Support, Sales, and Documents.Recognition - Received the PMC Spotlight Award in the area of Customer Service for outstanding contributions.

Burnaby, Bc, Canada

Responsibilities:- Assisting in research on Asian Development via the internet- Office administration tasks such as mail distribution, switchboard, faxing and photocopying, word processing- Maintaining and archiving customer and company information

Vancouver, Canada Area

Responsibilities:- Helped to create the pilot version of the Art and Technology course- Teaches international students how to create and build an e-portfolio

Bfa

Diploma