Serena Ye Email & Phone Number

Seattle, Washington, US

- Design the brand, logo, typography, graphics, website layout, emails, and social media posts across all touchpoints (website, mobile, social, email) using Photoshop and Illustrator - Develop brand and content based off of market research to reach a predetermined audience- Write and produce content about natural and healthy living- Photograph and edit.

Bellevue, WA, US

- Collaborate closely with co-founders, software engineers, and other product designers on the design and development of the responsive website- Take ownership of designing the input flow and signup forms to recruit guest speakers and volunteers- Initiate and maintain the style guide and design system on Figma- Tasks include UX research, defining personas.

San Francisco, CA, US

- As the sole designer for WishX, I improved the end-to-end Wish Local and Wish Wholesale experiences through user research, usability testing, design localization, and motion design- Collaborated cross-functionally with product designers, product managers, data scientists, communication designers, copywriters, and linguists- My contribution lead to an.

- Took a leading role in designing and improving the end-to-end customer experience in all visual aspects from social media, email campaigns, and collaborations to web and package design- My contribution lead to an increase in sales by 372%, email subscribers by 7%, email open rate by 110%, email click rate by 53%, Instagram followers by 20%, and Facebook.

New York, NY, US

-Took an unofficial leading role in a $60 million condominium and church project with 5 team members. -The project successfully reached the construction phase due to my contribution in reducing construction cost by $1 million through proactive value engineering, leading BIM coordination meetings every 2 weeks, and increasing buildable area by 20,000 SF.

San Francisco, CA, US

- Employed research to iterate 6 redesigns of a 1,500 SF portion of City Hall, which successfully increased 3 times the occupant load. - Coordinated with a team of 3 designers and 4 engineers to inform the designs of city water reservoir projects.- Total Amount of Projects I Worked On: 11

San Francisco, California, US

- Created conceptual designs and graphic designs for the A+D Museum Exhibition “Work on Work” in a team of 8 designers. - My contribution to the team helped the exhibition achieve over 100 attendees. - Collaborated on a LADOT research project in a team of 4 other interns by utilizing research, concept sketching, and graphic design.- Total Amount of.

San Francisco, California, US

Worked under the guidance of supervisorKey Contributions: Revit parametric families for the California Building Code, Revit construction drawings for Division of the State Architect review, administration work

San Francisco, CA, US

Worked under the direct guidance of the principalsKey Contributions: CAD drafting, researching (lighting products, furniture, and appliances for interior design)

Bachelor Of Architecture (B.Arch.)

Bachelor Of Architecture (B.Arch.)

Minor In Sustainable Construction Management

Education record