Serene Ch'Ng Email & Phone Number

Greater Kuala Lumpur

Penang, Malaysia

• Securing of new tenants, identifying RTRL (Right Tenant Right Location), scheduling viewings for potential tenants, negotiating rents in line with the retail leasing budget, and systematically following up until the deal is finalized.• Generating regular leasing progress reports to internal stakeholders, outlining the percentage distribution of categories in relation to tenants secured, projected monthly rental income, and quarterly occupancy targets.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Supervised 20 concessionaires simultaneously in daily operations, added new inventory to POS, ensured compliance with food safety and SOP.• Analyzed daily, weekly, and monthly sales data using ERP system (Microsoft Dynamic 365 Business Central) and Jet Report to gain insight and identify each concessionaire's strengths and weaknesses to maximize store sales and profits.• Collaborated with Marketing Manager to increase touch points through festive mailings, social media engagement, In-store fairs to private and public events (Porsche Club, Lotus Car, Pavilion Bukit Jalil Yoga Event) product placement campaigns with demo kitchen and busking and achieved a 4% week-on-week sales.

Bangsar, Kuala Lumpur

• Managed tenant’s affairs, including preparation of offer letter, signed acceptance and deposit payments, Tenancy Agreement, renewals, work permits, review of visual merchandising proposals, coordination of tenant's fit-out, and mitigation of tenant’s concerns.• Activation of paid advertising spaces in the mall (Approx. 100 Ad Spaces) to increase brand awareness/current campaigns/promotions that increase store sales and company revenue.

Selangor, Malaysia

• Redesign retail space to maximize space efficiency, lot visibility and increase client revenue by converting unused space into rental/event/promo space.• Strategic optimization of RTRL (Right Tenant Right Location) mix to achieve optimal sales, convenient customer flows and financial profitability for the client.• Developed rental budget, negotiating rent with potential tenants, securing required deposits and paperwork.• Oversaw more than 20 commercial development projects of varying sizes (up to 1Million sqft NLA), locations and needs including shopping centre redevelopment.

Bachelor Of Arts (B.A.), English Language And Literature (Major), Gender Studies (Minor)

Activities and Societies: Silence of the Drum Easter Production Play (Properties Designer) Christian Fellowship (Active Member).

Stpm (A Levels Equivalent), Economics, Business Studies, Literature

Activities and Societies: Literary & Debating Society (Vice President), The King & I Musical Play (Secretary), The Phantom of the Opera.

Spm (Gcse Equivalent)