Serene Foo
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Serene Foo Email & Phone Number

Seasoned PR Strategist I Content Developer I Accomplished Writer & Editor at Patsnap
Location: Singapore, Singapore, Singapore 13 work roles 3 schools
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Role
Seasoned PR Strategist I Content Developer I Accomplished Writer & Editor
Location
Singapore, Singapore, Singapore
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Who is Serene Foo? Overview

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Serene Foo is listed as Seasoned PR Strategist I Content Developer I Accomplished Writer & Editor at Patsnap, a company with 428 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Serene Foo.

Serene Foo previously worked as Assistant Director, Public Relations (Asia Pacific) at Patsnap and Editor, TTG Content Lab at Ttg Asia Media. Serene Foo holds Bachelor’S Degree, Economics And Japanese Studies from National University Of Singapore.

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Patsnap

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Profile bio

About Serene Foo

Serene is a seasoned PR strategist, backed by years of professional expertise in helping local and foreign companies increase brand equity and raise media profile.She has more than 15 years of experience in the media and communications industry and is also a corporate communications specialist and an accomplished writer and editor.Currently, she is the Editor, TTG Content Lab of TTG Asia Media, overseeing branded and creative content.Since 2017, she has been consulting for lifestyle and technology clients at LEAP Integrated Marketing Solutions. Prior to joining the dynamic, multi-dimensional PR and Marketing consultancy, she was the Audience Development Director at WEALTH, responsible for content strategy and partnership at the fintech company.Serene was also instrumental in the setting up of the group communications department in Chemoil, one of the world’s leading retail energy companies in the sea and land sectors, as well as supervised the corporate communications team for the National Arts Council of Singapore and SMRT Corporation formerly.At media powerhouse, MediaCorp, she managed corporate communications, branding and publicity campaigns across platforms spanning TV, radio, newspapers, magazines and online for the different business units under the group.From designing reputation management programmes to leading publicity campaigns and overseeing multi-hundred-attendee events, Serene has always brought solutions to the table.She has also been a journalist previously and from 2012 - 2016, an editor with SPH Magazines, producing award-winning customised publishing solutions for clients and engaging storytelling around esteemed clients from Singapore Health Services & SGH, Frasers Hospitality Group, Far East Organization, Borneo Motors, BMW, Maritime and Port Authority of Singapore to Stamford Hotels and Resorts.

Listed skills include Corporate Communications, Publicity, Public Relations, Publishing, and 16 others.

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Serene Foo's current company

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Patsnap
Patsnap
Seasoned PR Strategist I Content Developer I Accomplished Writer & Editor
singapore, singapore
Website
Employees
428
AeroLeads page
13 roles

Serene Foo work experience

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Assistant Director, Public Relations (Asia Pacific)

Current
Jan 2024 - Present

Editor, Ttg Content Lab

Singapore

- Oversee branded and creative content - Support clients on paid projects to meet marketing, branding, as well as content creation and distribution needs- Contribute news, analyses and features on travel, tourism and business events in Singapore to TTG's news titles and platforms

Mar 2022 - Jan 2024

Public Relations Consultant

Leap Integrated Marketing Solutions

- Support pitching and proposal development for new business acquisitions- In charge of servicing hospitality, lifestyle and technology accounts providing strategic counsel to support clients’ needs and manage crisis communicationsMajor projects include:- For client ParcelX, the world’s first blockchain-powered cross-border delivery network, I pitched and.

Apr 2017 - Feb 2022

Audience Development Director

Singapore

- In charge of content strategy and partnerships for WEALTH, a fintech start-up with smart proprietary technology, which helps people connect to an investment advisor based on their individual needs, complemented by digital content on wealth management and luxury investment- Part of the pioneer team which helped secure first round of funding of $1 million.

Aug 2016 - Feb 2017

Editor, Custom Publishing

Singapore

- Managed 4 magazine titles under my care – in charge of all matters from servicing clients’ requirements and needs, developing editorial content to managing freelance writers, as well as keeping to deadlines and editorial budgets- Provided award-winning customised publishing solutions and compelling storytelling around esteemed clients from Singapore.

Feb 2012 - Aug 2016

Co-Founder

To The Nines

Singapore

- An avid supporter of Singapore brands and to do my part to support local creative talents commercially, I co-founded a multi-label concept store, To The Nines (TTN) to showcase the creations of up-and-coming designers in Singapore- Oversaw publicity, marketing, business development, merchandising and daily operations- Promoted independent local designers.

May 2009 - Sep 2011

Senior Manager, Media & Marketing Communications

Singapore

- Supervised the media team responsible for planning and implementation of media and marketing communications for SMRT business units such as commercial investments, taxis, automotive services, international operations, engineering, finance, information technology and human resources- Responsible for cultivating local and international media relations to.

Sep 2010 - Aug 2011

Assistant Director, Corporate Communications

Singapore

- Supervised the corporate communication team responsible for the planning and implementation of strategic communication programmes for the following divisions - Visual Arts (Singapore Biennale 2008), Literary Arts (MAP), Audience Development (Noise Singapore, Arts Education Programme), Corporate Services, Market Development (Patron of the Arts Award.

Apr 2008 - Mar 2009

Communications Manager, Corporate Communications

Singapore

- Was instrumental in the setting up of the group communications department in Chemoil, one of the world’s leading retail energy companies by developing frameworks for key messaging, crisis management and CSR - Planned and executed public relations plans for the company at a corporate level- Handled internal and external communications (media relations).

Sep 2007 - Apr 2008

Manager, Group Communications

Singapore

- Awarded the 5-year long service award (MediaCorp Press & MediaCorp Group Communications)- Awarded the Bravo Award recommended by MediaCorp Technologies in recognition of outstanding achievement in dedication for work on New Media (2006)- Handled communications matters of the Group relating to internal staff, external stakeholders, media and the public.

Nov 2004 - Aug 2007

Journalist, Today

Singapore

- Wrote features and reviews that centred primarily on movies both local and overseas, theatre, music, as well as news stories on media, community and women issues

Oct 2001 - Nov 2004

Journalist, The New Paper

Singapore

- Reported on Asian entertainment, as well as social and trend stories

Mar 2000 - Sep 2001
Team & coworkers

Colleagues at Patsnap

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3 education records

Serene Foo education

A Levels

Victoria Junior College

O Levels

Dunman High School
FAQ

Frequently asked questions about Serene Foo

Quick answers generated from the profile data available on this page.

What company does Serene Foo work for?

Serene Foo works for Patsnap.

What is Serene Foo's role at Patsnap?

Serene Foo is listed as Seasoned PR Strategist I Content Developer I Accomplished Writer & Editor at Patsnap.

Where is Serene Foo based?

Serene Foo is based in Singapore, Singapore, Singapore while working with Patsnap.

What companies has Serene Foo worked for?

Serene Foo has worked for Patsnap, Ttg Asia Media, Leap Integrated Marketing Solutions, Wealth, and Sph Magazines Pte Ltd.

Who are Serene Foo's colleagues at Patsnap?

Serene Foo's colleagues at Patsnap include Adam Dali, Nell Miller, Maobin Guo, Andy Lai, and Tianyu Zuo.

How can I contact Serene Foo?

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What schools did Serene Foo attend?

Serene Foo holds Bachelor’S Degree, Economics And Japanese Studies from National University Of Singapore.

What skills is Serene Foo known for?

Serene Foo is listed with skills including Corporate Communications, Publicity, Public Relations, Publishing, Magazines, Journalism, Writing, and Editing.

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