Serene Lim

Serene Lim Email and Phone Number

Founder of Cup 49 & Gellae, Melbourne Young Entrepreneur Award Finalist @ Gellae
Serene Lim's Location
Greater Melbourne Area, Australia
About Serene Lim

Hey there! 👋 I'm a passionate entrepreneur with a love for all things business. With a track record of founding and bootstrapping two successful ventures, I specialize in providing innovative DIY solutions to address consumer needs. I possess expertise in short form video content creation (350M+ organic views) and community building through leveraging social media (particularly Tik Tok) to amass 300k+ followers for Cup 49 (DIY bubble tea kits) and 500k+ followers for Gellae (DIY gel nail sticker kits). Scaling businesses to 7 figures is my jam, and I'm always brimming with ideas for exciting passion projects.I enjoy travelling and eating my way around the world, talking all things business and waiting on my bunnies’ every need, so if you ever want to bounce ideas off of me or simply connect, please feel free to contact me:serenelimyy@gmail.comProverbs 3:5-6

Serene Lim's Current Company Details
Gellae

Gellae

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Founder of Cup 49 & Gellae, Melbourne Young Entrepreneur Award Finalist
Serene Lim Work Experience Details
  • Gellae
    Ceo & Founder
    Gellae Nov 2022 - Present
    Australia
    Gellae offers hassle-free DIY gel nails with our semi-cured gel nail stickers. Our "gellaes" are real gel polish in sticker form. Simply peel, stick, and cure with a UV/LED lamp for 60 seconds. Enjoy salon-grade results without appointments, leaving home, or high costs. Gellaes last over 2 weeks, no soaking required. Say goodbye to nail damage, long dry times, strong smells, chipping, and mess.
  • Cub Club Of United Business
    Member
    Cub Club Of United Business Jul 2023 - Present
    Melbourne, Victoria, Australia
  • Cup 49
    Chief Boba Officer & Founder
    Cup 49 Aug 2019 - Present
    Australia
    As the founder of Cup 49, I empower bubble tea enthusiasts to create their perfect cup of bubble tea at home. Our DIY Bubble Tea Kits offer over 1000 flavor combinations, affordable pricing from $1.20 per serve, and convenient doorstep delivery. Join our community of 30k+ Boba Baes and savor the ultimate bubble tea experience.
  • Pagero
    Sales
    Pagero Jan 2020 - Nov 2020
    Melbourne, Australia
    Pagero is building the world’s largest, open, global, cloud-based business network – so you can reach any business, anywhere in the world. We help you become 100% digital and paperless from day one. No matter how many borders your operations may cross or how many systems you are connected to, we take care of the technical and regulatory requirements across your entire order-to-cash, purchase-to-pay and freight processes. We give you data accuracy and security, transparency and real time visibility – through a single connection.
  • Daiwa Food Corp.
    Business Development
    Daiwa Food Corp. Jun 2016 - Jan 2020
    Key Accounts Management- Managing key accounts, revenue of $11.7M annually.- Maintained 8 key accounts and signed on an additional 2 new key accounts in 2018 through presenting creative solutions, providing value added services and addressing pain points. - Built and maintained strong relationships to maximise mutual value and achieve mutually beneficial goals.Business Development- Involved in over 10 new product development projects and supported supply chain projects. Successfully developed and implemented national S&OP processes through collaboration with key internal and external stakeholders. Supply Chain Management & Procurement-Managed $6.7M of inventory for general customers and key accounts, exceeding national fill rate and inventory targets, while reducing waste. - Procured over 200 products for various clients, providing competitive pricing.-Reduced costs through supplier negotiation, outsourcing processes and reducing inventory holding, enabling more competitive pricing for our valued customers. -Involved in process improvement projects to reduce/eliminate inventory in our warehouses which resulted in $16,000 of storage and transportation savings.
  • Australian Blending Company
    Intern
    Australian Blending Company Aug 2015 - Oct 2015
    Kilsyth
    • Autonomously developed hot chocolate products• Quality Control (QC) evaluation of manufactured products• Preparation of product development samples• Preparation of samples for sensory evaluation• Raw material evaluations• Assisted with packing in the factory

Serene Lim Skills

Leadership Customer Service Teamwork Business Development Account Management Nutrition Education Product Development Microsoft Excel Microsoft Office Food Regulation Food Nutrition Research Public Health Working With Children Hospitality

Serene Lim Education Details

Frequently Asked Questions about Serene Lim

What company does Serene Lim work for?

Serene Lim works for Gellae

What is Serene Lim's role at the current company?

Serene Lim's current role is Founder of Cup 49 & Gellae, Melbourne Young Entrepreneur Award Finalist.

What schools did Serene Lim attend?

Serene Lim attended Monash University.

What skills is Serene Lim known for?

Serene Lim has skills like Leadership, Customer Service, Teamwork, Business Development, Account Management, Nutrition Education, Product Development, Microsoft Excel, Microsoft Office, Food Regulation, Food, Nutrition.

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