Serene Tan

Serene Tan Email and Phone Number

VP Sales North Asia and Business Development @ TTI, Inc. - Asia
Hong Kong
Serene Tan's Location
Hong Kong, Hong Kong SAR, Hong Kong
About Serene Tan

Serene Tan is a VP Sales North Asia and Business Development at TTI, Inc. - Asia. She possess expertise in product marketing, electronics, cross functional team leadership, product management, semiconductors and 17 more skills. Colleagues describe her as "Serene is the best persuader I've met. No matter how difficult the situation was, she could always coordinate smart and finally found out a way. Serene is uniquely skillful in working with people to maximize business opportunities while creating long lasting people relationships. Worked together with her is a good and pleasant memory. " and "In my 4 years of working together with Serene in various capacity, she is one of the best partnering colleague one could ask for: if you are hungry for results, need to get problems solved in the shortest time or managing diversified teams at difficult times. I will recommend her for a senior management position in areas of product marketing, category management or any management role that you need to mobilise a team in a hurry. You can always depend on her to relate to staff at all levels with humility, delivering a cohesive outcome with her drive and assertiveness across an organisation and communicating management decisions with empathy. Don’t miss this great asset if you have an opportunity hire her."

Serene Tan's Current Company Details
TTI, Inc. - Asia

Tti, Inc. - Asia

View
VP Sales North Asia and Business Development
Hong Kong
Website:
ttiasia.com
Employees:
65
Serene Tan Work Experience Details
  • Tti, Inc. - Asia
    Vp Sales North Asia And Business Development
    Tti, Inc. - Asia
    Hong Kong
  • Tti, Inc. - Asia
    Vp Sales North Asia & Business Development
    Tti, Inc. - Asia Sep 2024 - Present
    Hong Kong Sar
  • Johnson Electric
    General Manager _ Asia Sales
    Johnson Electric Jan 2020 - Sep 2024
    Hong Kong
  • Johnson Electric
    Head Of Segment Product & Sales (Spb)
    Johnson Electric Dec 2018 - Jan 2020
    Hong Kong, Hong Kong Sar
  • Gardner Denver
    General Manager, Sea
    Gardner Denver Apr 2016 - Sep 2017
    Singapore
    Recruited as General Manager SEA with a purpose to implement business transformation, sales and channel development and support IPO launch with a duration of 12 to 18 months period.
  • Rs Components
    Head Of Product & Supplier Management Asia Pacific
    Rs Components Nov 2011 - Mar 2016
    Hong Kong
    Management of over 2500 suppliers/vendors (Electronics, Maintenance, Repairs and Operation (MRO) & Consumables) and 500K product range in Asia Pacific with a market representation of more than 100Million GBP into B2B and B2C environment. • Management of 17 people across Asia Pacific with diverse cultures.• Owned and accountable for all APAC Product Categories’ P/L.• Drove all Suppliers’ product portfolio including new launches and lifecycles with relevant market pricing, market segmentation and marketing activities
  • Rs Components
    Snr Product Marketing Manager
    Rs Components Aug 2008 - Nov 2011
  • Arrow Electronics
    Global Process Manager ( Program And Project Management) On Contract
    Arrow Electronics Nov 2007 - Aug 2008
    Singapore
    Headhunted as a consultant to develop and implement the Global Process for APAC Sales Operation across Customer Master, Credit and Export procedure working with Oracle for the system architecture and infrastructure implementation.
  • Avx/Kyocera
    Regional Product Marketing Manager
    Avx/Kyocera May 2005 - Nov 2007
    Singapore
    Managed the Asia Ceramics Division along with its Volume and National Distribution Channel across Asia Pacific.Managed closely with the US and Japan Plants on manufacturing strategy development and capacity support for APAC and its Distributors. Development and review of channel performance creating reward programs to drive sales growth. Own and Drive quarterly negotiation with major EMS on pricing strategy. Develop sales programs with incentives for direct sales to increase sale revenue.Develop trainings and workshops for direct sales and channel distributors on product knowledge and market segmentation and promotions.
  • Arrow Electronics Hk
    Supplier Business Development Manager
    Arrow Electronics Hk May 2002 - May 2005
    Hong Kong
    Managed the Sales and Contribution of Strategic Suppliers across Asia Pacific (AVX, Molex, Yageo and Bourns) which contributed to more than 50% of the PEMCO (Passive Electro Mechanical Connector) sales in APAC. Developed and owned integrated sales and marketing programs to drive and deliver sales growth. Seek out new opportunities for sales growth and working with sales and suppliers for support.
  • Future Electronics
    Product Marketing Manager
    Future Electronics Mar 1998 - Jun 2002
    Taiwan, Singapore
    Responsible for Interconnect, Passives and Electromechanical (1998 – 2001) and Semiconductor (2001-2002) product portfolio across Asia Pacific to drive product penetration and incremental sales with Sales and Marketing team.Management of all suppliers across the Electronics Components arena with sales development programs and marketing campaigns.

Serene Tan Skills

Product Marketing Electronics Cross Functional Team Leadership Product Management Semiconductors Management Product Development International Sales New Business Development Leadership Team Leadership Business Development Project Management Manufacturing Change Management Key Account Management Supply Management Pricing Sales Management Supply Chain Management Competitive Analysis Account Management

Serene Tan Education Details

Frequently Asked Questions about Serene Tan

What company does Serene Tan work for?

Serene Tan works for Tti, Inc. - Asia

What is Serene Tan's role at the current company?

Serene Tan's current role is VP Sales North Asia and Business Development.

What schools did Serene Tan attend?

Serene Tan attended The University Of Manchester.

What skills is Serene Tan known for?

Serene Tan has skills like Product Marketing, Electronics, Cross Functional Team Leadership, Product Management, Semiconductors, Management, Product Development, International Sales, New Business Development, Leadership, Team Leadership, Business Development.

Who are Serene Tan's colleagues?

Serene Tan's colleagues are 서예지, Angie Tan, Koh Muk Ming, Cheng Yi Chan, No No, Bc Lim, Pheobe Ho.

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